Posts Tagged: theater advertising

In-theater advertising tops $500 million

In-theater advertising topped $500 million in 2007 – an 18.5% increase in revenue. According to Variety, New figures just released by the Cinema Advertising Council, a trade org repping 82% of U.S. screens, show a hefty 18.5% gain in revenue to just shy of $540 million in 2007, up from $455.7 million a year earlier…. Read more »