The Wrap details some of the options theater owners have in response to shortening the theatrical release window for “premium” video on demand. What stands out for me, amidst the arguments pro and con and the throat-clearing before the main event, is the remarkable logic behind this: Curiously, the distribution executive TheWrap spoke to Tuesday… Read more »
Posts Tagged: Premium VOD
Anonymous writes in The Wrap: In a stunning suspension of disbelief, many studio executives argue that an enhanced early at-home alternative will encourage MORE people to go to the movie theater — do people this naive really exist? It sounds exactly like the last ten years of internet gurus and solons calmly insisting that free… Read more »
The veteran distribution exec tells it like it is.
NATO president and CEO John Fithian lays out the case: Despite NATO’s repeated suggestions that our distribution partners discuss their potential VOD models with individual exhibitors prior to executing them, several leading studio executives appear determined to roll out early release VOD without proper consultation with exhibitors, without the input of the creative community and… Read more »
Julia Boorstin reports. She gets the window wrong, the average is currently 131 days not 45, but the story is otherwise well done.