Posts Tagged: Marketing

Independent's Day

Two stories in the news focusing on the continued strength of the more than 400 independent theater owners as a force in the industry. Friday, the Springdale Morning News in Arkansas profiled the new Blackhawk Theatre in Pea Ridge, a small but burgeoning town in the extreme northwest corner of the state. Pea Ridge Mayor… Read more »

Filling seats in off-hours

One of the big hopes for digital cinema is the opportunity it provides for alternative content.  If it can be digitized, it can be shown in a digitally-equipped movie theater. The L.A. Times takes a look at one of the early movers – Bigger Picture (a division of digital cinema aggregator AccessIT) – in what may… Read more »