Posts Tagged: Concessions

Movie audiences aren't hungry, NPR isn't curious

NPR’s Morning Edition aired a curious segment Monday morning. While audiences have been showing up in droves for the likes of Paul Blart: Mall Cop, they’ve apparently been immune to the aroma of freshly-popped popcorn as they head to the auditorium. More than $4 billion has poured into the movie box office so far this… Read more »

Luxury and alcohol service at the movie theater

Village Roadshow sparked quite a bit of interest with its announcement of $35 a ticket luxury cinemas featuring restaurant and bar service. USA Today weighed in almost simultaneously with a story on alcohol service in movie theaters. The story leans heavily on the possibility of underage moviegoers being served alcohol. As part of the permitting… Read more »

Popcorn prices make movie tickets cheaper

I know this is the sort of thing you would expect to hear from the National Association of Theatre Owners, but in this case it’s not us saying it. A Stanford Business School study makes the case that higher concession prices subsidize cheaper ticket prices, making movies more affordable for those who would not be… Read more »