Nobody wants a bad economy, but movie theaters are well positioned to do well in tough economic times. In five of the seven recession years over the last four decades, box office revenues have gone up – as much as $670 million in one case. And it’s not hard to see why:
Click the image to watch CNN’s Brooke Anderson report on why movie theaters do well in recessions. Interviews with NATO President and CEO John Fithian and Media by Numbers’ Paul Degarabedian are included.