Disney’s 3D concert feature “Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour” set box office records ovewr the weekend. It’s $29.1 million bow was the highest ever for a super bowl weekend, for a 3D film and for a film opening in less than 1,000 venues.
According to Variety, Disney intends to extend the one week limited release another week, and possibly two in some markets.
The weekend, aided by strong grosses from Oscar nominees, was up 37% over the same weekend last year. It is the seventh consecutive up weekend. YTD box office is running 19% ahead of 2007 and admissions are up approximately 13%.
So is 3D for real? It is this weekend.