Ernst & Young Study Shows Positive Relationship Between Moviegoing and Streaming

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News Reel Blog   


EY QUEST conducted a survey of 2,500 respondents, 80% of whom saw at least one movie in theatres in the last 12 months. The primary data collected in the survey was: (1) movie theatre attendance in the last 12 months, (2) streaming consumption in the last 12 months, and (3) demographic characteristics of the respondents.

  • Those who attended movies in theatres more frequently also tended to consume streaming content more frequently. For every race and age demographic, average streaming hours per week was higher for respondents who visited a movie theatre 9 times or more than respondents who visited a movie theatre only once or twice. Moreover, respondents who visited a movie theatre only once or twice in the last 12 months reported an average of 7 hours of streaming per week versus 11 hours of streaming per week for those who visited a movie theatre 9 or more times.
  • Those who did not attend a movie in a theatre in the last 12 months were more likely to report less streaming activity than those who did attend at least one movie in the same period. Of those who didn’t visit a movie theatre in the last 12 months, nearly half (49%) didn’t stream any online content. Of those who did not visit a movie theatre at all in the last 12 months, only 18% streamed online content for 8 or more hours per week.

Download the executive summary here and the full report here.