“July was incredible for people who love going to the movies in cinemas with friends and family. This month now ranks as one of the top-performing Julys in the history of motion pictures. Consumer enthusiasm and excitement continues to grow as our partners in the creative community and at the studios continue to release a steady stream of compelling and entertaining movies across multiple genres, while theater owners take showmanship to the next level. This past weekend is also further evidence that the economic impact of high-quality movies cannot be measured simply by the opening weekend box office. Most importantly, July highlights the special bond between the American public and movie theatres and the unique cultural moments they create that cannot be replicated elsewhere.” said Michael O’Leary, NATO’s President & CEO.
