(Los Angeles, CA – 17 January, 2023) –—At the movies, every day is popcorn day, but this year, The Cinema Foundation, in partnership with Fandango, announced that movie theaters across the country will take part in National Popcorn Day, January 19.
So far, movie theaters comprising more than 34,000 screens have agreed to participate, with promotions including discounted prices, unlimited popcorn refills, free popcorn with the purchase of a drink, or free popcorn. Visit popcornday2023.com (courtesy of Powster and Trailered) or check your local participating theater for their offering.
“Popcorn and movie theaters are practically synonymous,” said Cinema Foundation president Jackie Brenneman. “National Popcorn Day is a long-standing event, and this year we wanted to make it extra special. Movie theaters across the country are stepping up in a big way with a wide range of special promotions. No matter how you like your popcorn, it tastes better at the movies.”
“We are excited to celebrate National Popcorn Day in partnership with The Cinema Foundation and movie theaters across the country,” said Jerramy Hainline, senior vice president, Fandango Ticketing. “Movies are at the heart of what we do at Fandango, and popcorn is at the heart of the moviegoing experience.”
In a recent Fandango consumer survey of more than 2,500 U.S. moviegoers, 81% said that theater refreshments are important to the moviegoing experience and 83% agreed that movie theater popcorn just tastes better. 66% of those surveyed said they order large or extra-large sizes of popcorn, while nearly half said they enjoy mixing their popcorn with candy at the movies. The top candies fans like to add to popcorn are M&M’s, Reese’s Pieces, Raisinets, Goobers and Milk Duds.
ABOUT THE NATIONAL CINEMA FOUNDATION
The Cinema Foundation — a donor-supported 501(c)(3) charitable non-profit — is dedicated to promoting the essential cinema exhibition industry by developing future diverse workforces and growing moviegoing communities through research, education and philanthropy.
The Cinema Foundation’s mission is dedicated to shaping the future of the great collective experience of moviegoing and the cinema industry. It works to support and impact the health of the cinema sector both in the short term and for years to come and is continuously expanding its contributions to the magic of moviegoing. The Cinema Foundation builds on the National Association of Theatre Owners’ mission and relationships and expands NATO’s impact in ways that help individual employees and companies as well as the industry as a whole. We are the Foundation of a great industry. thecinemafoundation.org
Fandango is the ultimate digital network for all things movies and TV, serving more than 50 million unique visitors per month, according to comScore, with best-in-class movie and TV information, movie ticketing to 31,000 U.S. screens, trailers and original video and home entertainment. Its portfolio features leading online ticketers Fandango, MovieTickets.com and Flixster; world-renowned movie review site Rotten Tomatoes; and the Rotten Tomatoes Network on YouTube, the #1 movie trailers and content channel. Fandango’s movie discovery and ticketing innovations can be found on leading mobile, social, AI and voice platforms.
NATO / the Cinema Foundation