For the third year in a row, NATO commissioned a study through Ernst & Young to look at consumer habits related to moviegoing and streaming habits. You can download the full report here and the executive summary here. Survey results presented here include 2,191 respondents who indicated that they were, in some capacity (rarely, sometimes,… Read more »
Posts Categorized: Reel Blog
NATO Surveys Young Members Committee On Present, Future of Exhibition
This year, NATO conducted the first survey of our Young Members Committee (YMC) in order to gain a better sense of how the industry is viewed by the next generation of exhibition industry professionals. We received 45 responses from a diverse range of YMC members. Some respondents have only worked in the industry for one… Read more »
NATO Executive Board Approves Resolution to Begin Exhibitor-Led Testing of Digital Cinema Technologies
(Beverly Hills, Calif. – October 1, 2019) The Executive Board of the National Association of Theatre Owners (NATO), at the association’s annual Membership and Board Meetings at the Beverly Hilton, 23-24 September 2019, approved a resolution (attached) laying out aspects of a digital cinema technology evaluation program. “Digital cinema has opened up the door to… Read more »
John Fithian Delivers 2019 State of the Industry
During his annual speech at CinemaCon, John Fithian celebrated a record, year in 2018, the importance of moviegoing, and directly addressed the dynamic between theatrical and streaming. “We understand that some movies will continue to go straight to the home and skip theatrical. There is nothing revolutionary about that idea. All we ask is that… Read more »