The National Association of Theatre Owners (NATO) will honor Chris Johnson, the chief executive officer of Classic Cinemas, with the 2024 NATO Marquee Award during next year’s CinemaCon. The announcement came today from Mitch Neuhauser, the managing director of CinemaCon. CinemaCon, the official convention of NATO, will be held April 8th-11th, 2024 at Caesars Palace… Read more »
Posts Categorized: Reel Blog
Latest Ernst & Young Study Shows Movies With Theatrical Push Are More Likely To Be Streamed
For the third year in a row, NATO commissioned a study through Ernst & Young to look at consumer habits related to moviegoing and streaming habits. You can download the full report here and the executive summary here. Survey results presented here include 2,191 respondents who indicated that they were, in some capacity (rarely, sometimes,… Read more »
NATO Surveys Young Members Committee On Present, Future of Exhibition

This year, NATO conducted the first survey of our Young Members Committee (YMC) in order to gain a better sense of how the industry is viewed by the next generation of exhibition industry professionals. We received 45 responses from a diverse range of YMC members. Some respondents have only worked in the industry for one… Read more »
NATO Executive Board Approves Resolution to Begin Exhibitor-Led Testing of Digital Cinema Technologies
(Beverly Hills, Calif. – October 1, 2019) The Executive Board of the National Association of Theatre Owners (NATO), at the association’s annual Membership and Board Meetings at the Beverly Hilton, 23-24 September 2019, approved a resolution (attached) laying out aspects of a digital cinema technology evaluation program. “Digital cinema has opened up the door to… Read more »
John Fithian Delivers 2019 State of the Industry
During his annual speech at CinemaCon, John Fithian celebrated a record, year in 2018, the importance of moviegoing, and directly addressed the dynamic between theatrical and streaming. “We understand that some movies will continue to go straight to the home and skip theatrical. There is nothing revolutionary about that idea. All we ask is that… Read more »