Moviegoers drive $5 billion in spending to nearby business (Los Angeles – 18 August 2021) As movie theaters rebound from the pandemic, they will also drive the recovery of surrounding businesses, a new study shows. Ernst & Young today released a detailed analysis focused on the broader economic impact of movie theaters. The study, Economic… Read more »
Posts By: Phil Contrino
Moviegoers Send Over 200,000 Letters To Congress Through #SaveYourCinema Campaign
(Washington, D.C.. – 27 July 2020) – The National Association of Theatre Owners’ #SaveYourCinema campaign has inspired moviegoers across the country to send over 200,000 letters to Congress in support of more relief measures for cinemas of all sizes. Launched in mid-July, the campaign urges Congress to enact the RESTART Act (S. 3814/H.R. 7481), which… Read more »
Latest Ernst & Young Study Shows Movies With Theatrical Push Are More Likely To Be Streamed
For the third year in a row, NATO commissioned a study through Ernst & Young to look at consumer habits related to moviegoing and streaming habits. You can download the full report here and the executive summary here. Survey results presented here include 2,191 respondents who indicated that they were, in some capacity (rarely, sometimes,… Read more »
NATO Surveys Young Members Committee On Present, Future of Exhibition
This year, NATO conducted the first survey of our Young Members Committee (YMC) in order to gain a better sense of how the industry is viewed by the next generation of exhibition industry professionals. We received 45 responses from a diverse range of YMC members. Some respondents have only worked in the industry for one… Read more »
John Fithian Delivers 2019 State of the Industry
During his annual speech at CinemaCon, John Fithian celebrated a record, year in 2018, the importance of moviegoing, and directly addressed the dynamic between theatrical and streaming. “We understand that some movies will continue to go straight to the home and skip theatrical. There is nothing revolutionary about that idea. All we ask is that… Read more »