January/February 2007


Volume VII No.1/2

A publication of the National Association of Theatre Owners

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70 & Out
by Jim Kozak
Editor-In-Chief

It is a time of endings! This 70th issue ends the six-year run of In Focus magazine and, by the time you read this, I personally will have completed my 18-year stint as NATO’s communications director.

Working for a great trade association like NATO was a highly rewarding way to earn a living. I value greatly the friendships I’ve forged among the association’s staff and membership over the years, and with the many fine people outside the association I’ve met through NATO. Here are five more reasons I’ll miss this job.

1) NATO allowed me to serve as one of two NATO representatives (the other being the famed and personable filmmaker/exhibitor Ted Pedas) to something called the National Film Preservation Board (NFPB), alongside 44 filmmakers and scholars like Phil Alden Robinson, Martin Scorsese, Curtis Hanson, Fay Kanin and Leonard Maltin. This board is charged with advising the U.S. Librarian of Congress as to which 25 films should be added each year to the government’s National Film Registry and earmarked for preservation. Weighing, via discussion and debate, the merits of the most entertaining and significant cinema of all time is tremendous fun. I will miss sitting on the NFPB.

Puppetry of the Meanest2) As NATO’s communications director, I was invited to participate in thousands of interviews with hundreds of journalists all over the world. Occasionally these interviews would appear in newspapers and other periodicals read by my parents, grandparents, siblings, nieces, uncles and/or cousins. So there are elements of my family who are convinced I made something of myself. Which I like.

3) As press director of ShoWest, NATO’s annual convention, I got to meet and speak to a staggering array of filmmakers I hugely admire, most memorably Steven Spielberg, James Cameron, Robert Zemeckis, Lawrence Kasdan, Tim Burton, George Lucas, Steve Zaillian, Barry Levinson, John Hughes, Jerry Zucker, Ron Bass, Alan Ball, and Albert Brooks. (I also got to meet Tom Hanks, Bruce Willis, Harrison Ford, Julia Roberts, Will Smith and just about every other major movie star on the planet.) So that was cool.

4) To help celebrate the 100th anniversary of the cinema, I got to write a speech for the president of the United States.

5) And of course I got to oversee for six years a national entertainment trade monthly that came to interview, in my view, some of the most talented and influential filmmakers on the planet, among them Zemeckis, Kasdan, J.J. Abrams, Wes Anderson, Judd Apatow, James L. Brooks, Cameron Crowe, Will Ferrell, Stephen Frears, Charlie Kaufman, McG, Sam Mendes, Errol Morris, Jonathan Mostow, Frank Oz, Trey Parker, Wolfgang Petersen, Sam Raimi, Harold Ramis, Chris Rock, Robert Rodriguez, M. Night Shyamalan, Kevin Smith, Barry Sonnenfeld, Ben Stiller, Quentin Tarantino, Joss Whedon, Owen Wilson, and David Zucker. 

So I have much for which to be thankful, and many to thank.

Drafthouse AscendantI thank first and foremost my ex-bosses. My great friend MaryAnn Anderson, who hired me away from Boxoffice magazine (yes, the same Boxoffice magazine that will replace In Focus as NATO’s official monthly in February), gave me a home on Lankershim Boulevard for 18 years. I thank also longtime NATO president Bill Kartozian, an incredibly smart guy who nonetheless allowed MaryAnn to keep me around, always supported my steerage of NATO’s publication efforts, and always forwarded those annual movie passes (candidly one of the greatest perks of any job ever). And I thank Bill’s successor, John Fithian, who has built estimably on Bill and MaryAnn’s many accomplishments. John is a good man and a big thinker who somehow knew that an ad-supported NATO magazine would find success. I will always be in his debt for the opportunity to contribute to In Focus.

By the time you read this I will be a NATO ex, and I am keen now to acknowledge some of my fellow exes. (They happen to manifest another five reasons my job was a great way to earn a living, lending this piece, among other things, some much-needed symmetry.)

1) The great Mike Russell conducted the majority of In Focus’ filmmaker interviews. I note that of the 40 most-visited articles on infocusmag.com this past November, 17 were features authored by Mike over the last five years. Mike did so well in the pages of In Focus that he is now deep into a major journalism career, contributing to The Standard and the Wall Street Journal, and serving as film critic to his hometown daily, Portland’s Oregonian.

Ads Up2) The great Alma Freeman was the lynchpin of In Focus’ “middle years.” She wrote one of the best stories anywhere on the screen-count-driven independent-film renaissance. She wrote a hugely influential piece (some would say the definitive piece) on the fast-emerging first-run cinema-eatery phenomenon. Alma went undercover on the streets of downtown Los Angeles for a firsthand examination of the bootleg-DVD trade. She followed that with a crucial and clarifying piece on the overseas utilization of digital cinema. In her final feature for us she interviewed Errol Morris and a slew of other major voices in the field of non-fiction filmmaking; it made for the best piece I’ve read anywhere on the growing commercial viability of the theatrical documentary. Adventurous Alma left In Focus in late 2004 to continue her world travels, this time in Cambodia, Laos and other Far East lands. She was in the ocean, scuba-diving off the Thai coast, when the deadly tsunami devastated Southern Asia at the end of 2004. But for the moment she’s safe in Atlanta, filing stories for the website of Emory University’s Office of International Affairs.

3) The great Ryan Stern succeeded Alma with a fascinating feature on the fast-growing trend of alcohol service inside cinema auditoria. Ryan’s tenure with us was too short, but she managed to squeeze out several other of my favorite features, including a look at the importance of cinemas to retail center operators, and an examination of how dramatically onscreen advertising has reshaped exhibition economics. Ryan left us in early 2005 to accept an editorial position at the Los Angeles Times’ Distinction Magazine, and last August was hired as an editor at Conde Nast’s Architectural Digest.

Return of the Glut4) The great Anne Gilbert succeeded Ryan and continued the magazine’s laudable legacy of in-depth features with (among other things) a tour of the “mobile cinema” industry; an examination of cinemas that double as churches, classrooms or other places of gathering; and a close look at the nation’s rapid (and ongoing) screen-count expansion. Her final feature, on concession automation, adorns this farewell issue; Anne’s last day in the In Focus offices fell just 11 days before the remaining In Focus staff learned of this magazine’s demise. She left to pursue opportunities closer to her hometown in the San Jose area and whoever gets Anne next will not believe his or her luck; she is monstrously productive and possessed of a very, very big brain.

5) The great (and versatile!) Mary dela Cruz I will miss most of all. She was tremendous at keeping us honest about matters of style and possesses two of the best eyes for proofing I’ve ever had the pleasure to utilize; she has saved every one of us countless embarrassments. She single-handedly created those eye-opening NATO “video window” reports, now famous around the globe. She also served as our advertising director, and proved spectacular in the job. Two years ago In Focus’ already-climbing fiscal-year ad revenues rocketed up 48 percent. The next year they crested even higher. Our final October ShowEast edition was our highest-grossing issue to date, and the mind swims when one contemplates how well our next ShoWest issue would have done had we published just one more edition. I, and NATO, owe Mary a massive debt of gratitude for her 12 years of diverse and dedicated service.

The website infocusmag.com now directs Internet browsers to boxoffice.com, but I am much comforted to know that all of our work for In Focus will continue to be archived at natoonline.org.

Mary thanks our advertisers elsewhere in this issue, so I will keep this paragraph short. We’ve been lucky to garner many a steadfast customer, and I am sincerely grateful to every one, but I want to single out the good folks at Dolby, Christie, Harkness Hall, Kodak and Coca-Cola – all of whom took a chance on our very first issue and stuck with us through the six-year run.

It will be strange after 18 years to stop pulling into the City National Building’s sprawling parking structure in North Hollywood each weekday morning. I have never had the same address this long, and it is doubtful I ever will again.

Thank you, NATO, for this opportunity. It was a great run and great fun.

Jim Kozak
December 13, 2006

 

 

 

 

 

 

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