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April
Opening for Summerlin Section of City
Regal Launches
16 In Las Vegas
 LAS VEGAS – Regal Entertainment Group (REG) on
April 21 launched its Red Rock Stadium 16-plex in the
Las Vegas neighborhood of Summerlin.
The site, located on Charleston Boulevard
at I-215, is part of the new Red Rock Casino, Resort
and Spa.
Auditoria
in the new plex offer stadium-style high-back rocking
seats with retractable cupholder armrests.
Prior to its official April 21 grand opening,
the site hosted a benefit screening for local public
radio and
two subsequent days of screenings offering $2 movies,
$2 popcorn and $2 sodas, with proceeds benefiting local
charities.
The plex offered free popcorn and soda
with each paid admission from April 21 to April 30, and
a free T-shirt
to the first 200 ticket purchasers each day of the opening
weekend, April 21 to April 23.
“With all that Red Rock has to offer
and its convenient location along I-215, this theatre
will certainly draw
moviegoers from all across Las Vegas,” stated Dick
Westerling, REG’s senior vice president of marketing
and advertising.
Based in Knoxville, Tenn., REG is the
largest theatre circuit in the United States, operating
6,463 screens
at 555 sites under the names Regal Cinemas, United
Artists Theatres and Edwards Theatres.
New Roles for Circuit Execs
Marcus Announces
Reorganization Plans
MILWAUKEE, Wis. – Marcus Theatres announced on March 21 several shifts
in its personnel roster.
Bruce Porlier, a Marcus employee since
1973 and most recently a city manager in Milwaukee, was
promoted to director of concessions.
Clint Wisialowski, a Marcus employee since
1989 and a longtime city manager in Chicago, is now director
of sales.
Those promoted to the position of district
director include:
• Jeff Minzlaff, a city manager
in Chicago and a Marcus employee since 1991;
• Jim Janssen, a city manager in the Racine/Northern Illinois region since
joining
the circuit in 1997;
• Kris Poulson, a city manager for the Milwaukee area and a Marcus employee
since
1976; and
• Tim Ward, a city manager for the Madison/Western Wisconsin areas and
a Marcus
employee since 1974.
“We are confident that our reorganization
will allow us to passionately pursue
the success that we have experienced since 1935 for another 70 years,” said
Marcus Theatres president Bruce J. Olson.
Milwaukee–based Marcus operates 504 screens at 45 sites in Wisconsin, Illinois,
Ohio and Minnesota. |
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Circuit Plans To Swell 65 Percent Over Five Years
Promotions Aplenty
For Growing Muvico
 FT.
LAUDERDALE, Fla. – Muvico Theaters announced in April a slew of personnel
shifts:
• longtime Muvico investor and board member
Joseph Amaturo was named chairman of the board;
•
former design & construction director Mike Wilson was appointed vice
president of real estate development;
• former operations director Chuck Dewitt is now vice president of operations;
• Alan Rainbeau was named vice president, finance and accounting; and
• former director of human resources John J. Spano was raised to vice president,
human resources and corporate communications.
 Muvico plans to increase its current screen count of
233 by 65 percent over the next five years, according
to the same announcement. Projects in the works
include:
• an Egyptian-themed Meadowlands 26-plex in
Secaucus, N.J., just west of Manhattan;
• a 24-plex in Rosemont, Ill., about 20 minutes from downtown Chicago;
• a hacienda-themed 14-plex in Boynton Beach, Fla., just north of Boca
Raton;
• a Mediterranean-themed 16-plex in Bonita Springs, Fla., north of Naples;
and
•
a Sarasota 20-plex in Sarasota, Fla.’s University Town Center.
All Muvico sites feature auditoria with stadium-style
reclining seats and wall-to-wall screens, on-site child
care, valet parking, online advance
ticket printing,
and an expanded concessions menu offering popcorn shrimp, mini-burgers
and curly
fries.
“As always, our goal is not to be the largest
exhibitor of films, but the best exhibitor of films in
the industry,” said circuit president Michael F.
Whalen Jr.
Based in Ft. Lauderdale, Fla., Muvico currently operates
12 sites in Florida, Maryland and Tennessee.
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