Volume VI No. 2

A publication of the National Association of Theatre Owners

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Reel Etiquette For The Really Oblivious
by John Fithian
NATO President

For my February column, I’d like to substitute this recent commentary by Jake TenPas of Oregon’s Corvallis Gazette-Times. It underscores the hell one immature patron can bring upon his fellow moviegoers, and the absolutely essential role cinema operators can play in making sure individuals like these don’t ruin the fun for everyone else.

Reel etiquette for
the really oblivious
by Jake TenPas

When it comes to commentary on movies, could you keep it to yourself?

There are certain rules of etiquette that you would think need never be said aloud. They’re just so obvious, so self-evident that even a diehard “Real World” fan should be able to figure them out on their own.

• You don’t play your music at top volume or stand in your front yard and scream after midnight.
• You don’t swear while sitting near families at sporting events.
• You don’t pour all the condiments into your water glass at restaurants and then dare your friends to drink it.
• You don’t sit in the left lane on the freeway doing 65 mph because that’s the speedlimit, and darn it, everybody ought to follow it. THE LEFT LANE IS FOR PASSING ONLY. Understand?

Finally, when you go to the movie theater, you turn off your cell phone (this includes text messaging), you don’t sit in front of someone shorter than you and, most importantly, you keep your mouth shut good and tight. It really couldn’t be any simpler.

Nobody wants to hear what you have to say about the movie, not even your girlfriend, who pretends to be laughing when you make the oh-so-clever comment about the totally ripped Centaur.

Yes, doofus who sat behind me during “Chronicles of Narnia: The Lion, the Witch and the Wardrobe,” I’m talking to you.

Evidently, when the giant words came up on the screen before the movie asking you not to smoke, not to talk and to turn your cell phone off, you assumed that they were aimed at someone else.

Though I will thank you for not smoking. That was downright generous of you.

Also, thank you for not breakdancing, singing opera, urinating, shooting off firearms, practicing birdcalls, playing the game Simon, doing jumping jacks or setting off pipebombs.

After all, the pre-movie warnings didn’t specifically ask you not to do any of those things, and yet you were able to figure them out all on your own.

Kudos to you, sir.

Yet somehow, you decided it would be OK to maintain a monologue of sub-Nascar-announcer intelligence level throughout the entire motion picture. At one point, you even thought of a critique so witty that you had to lean over my girlfriend and yell it to your buddy sitting two rows below.

I can only wish that I had heard it, so that I might have had the hearty laugh you so selfishly kept to yourself and your dim-witted friend. Alas for missed opportunities.

Speaking of missed opportunities, it’s with increasing frequency that I hear the movie industry griping about the decline in theater receipts.

Hmmm, why wouldn’t people want to go to the theater?

Oh, right, maybe it’s because at home you don’t have to pay $7 for popcorn, get packed in like sardines and then have to listen to the dumbest human beings in the world rant relentlessly over the quietest, most delicate scenes in the movie because they’re not holding their attention.

The problem is, footage of a mushroom cloud set to a soundtrack by Cannibal Corpse and edited by Oliver Stone couldn’t hold these people’s attention.

If movie theater chains really want to rake in the dough, I suggest they go back to the way it used to be and start kicking people out who talk during the movie.

I know, it’s crazy to think that those ushers that stalk the perimeters of the movie theater like ineffectual border guards might do something beside watch for the sinister menace of food and drink not bought at the concession stand. In this instance, I don’t want to be sane.

What I want, is to be able to watch the movie I just paid $7.75 for, plus whatever I might have been extorted at the concession stand, without having to listen to some reject from Mystery Science Theater 3000 do his best imitation of an auctioneer snorting crushed No-Doz.

What I want is for parents to teach their kids the simplest of manners, and when they aren’t capable of that, movie theaters to step in and do it for them.

Until then, I’ll continue to have a few choice words for anybody who can’t figure it out for themselves. None of them will be “please.”

Reprinted with permission of the Corvallis Gazette-Times. All Rights Reserved.


 

 

 

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