Announces Santa Fe 14-Plex
Tenn. – Regal Entertainment Group (REG) on Oct.
27 formally opened the doors of its Lancaster Mall
Stadium 11-plex, situated near the corner of Lancaster
Drive and D Street in Salem, Ore.
Immediately prior to the opening, the site played host
to three days of events to benefit local charities,
offering $1 movies, $1 popcorn and $1 soft drinks.
“I am confident
moviegoers in the Willamette Valley will be impressed
with what we have to offer at the
new Regal Cinemas Lancaster Mall Stadium 11. This
state-of-the-art theatre in Salem will provide an impeccable
and an outstanding moviegoing experience,” stated
Dick Westerling, senior vice president of marketing
and advertising for REG.
The circuit also announced
in October plans for a Santa Fe, N.M., 14-plex in the
San Isidro Plaza on
Road near Zafarano Drive.
Expected to open in
the first quarter of 2007, the 2,200-seat, 52,000-square-foot
New Mexico site
offer stadium-style high-back rocker seats with
retractable cupholder armrests, advanced and
and automated ticket-purchasing kiosks.
theatre will be the first to provide stadium seating
in the Santa Fe area,” commented
Westerling. “Regal is confident that moviegoers
will be truly impressed with the new Santa Fe Stadium
The largest motion
picture exhibitor in the world, Knoxville, Tenn.-based
at 542 sites in 40 states and the District
of Columbia under the names Regal Cinemas,
and Edwards Theatres.
Marketing & Concessions Exec
CLEVELAND, Ohio – Cleveland Cinemas on Oct. 6 named
David Huffman its new director of marketing and concessions.
An employee of the circuit since 2004, Huffman was
previously director of concessions and film presentation.
formerly employed by Regal Cinemas as a theatre manager.
“We are excited to have David take over this new
role in our company,” stated Cleveland Cinemas founder
and president Jonathan Forman. “He is creative,
thoughtful and energetic and will continue to play a
vital role in our organization.”
Based in Cleveland, Ohio, the circuit operates 61 screens
at seven sites.
Arkansas 12-Plex Launched In October
Rogers Malco Over & Out
ROGERS, Ark. – Malco Theatres opened on Oct. 4
its new 12-plex in the Northwest Arkansas city of Rogers.
Part of the Pinnacle Hills Promenade at the northeast
corner or Perry Road and I-540, it is the first Malco
site fully equipped to project features digitally in
all of its auditoria.
Circuit officials note the new cinema, which boasts
stadium-style rocker seats and wall-to-wall screens,
has room enough
to expand to 16 screens at a later date.
In addition to a courtyard-themed lobby with a fountain,
the 12-plex features a video arcade with Internet access,
online and advanced ticketing, and accommodations for
business rentals and birthday parties.
The site’s Cinema Café coffee bar serves
specialty drinks in a fireside setting while an expanded
concessions menu offers pizza, pretzels and ice cream.
The new site celebrated its opening with two days of
special events, offering $1 movies and 50-cent soft drinks,
with proceeds benefiting the Arkansas Children’s
Memphis, Tenn.–based Malco currently operates 303
screens at 35 sites throughout the South. The circuit
is in the midst of expansion, with projects under construction
in Arkansas, Tennessee, Mississippi and Florida.
Launch In Colombia
BOGOTÁ, Colombia – Cinemark International
opened on Sept. 22 a 6-plex in the Plaza Imperial Center,
part of the Suba district of Bogotá, Colombia’s
The new 1,425-seat 27,000-square-foot
facility features 23-inch seats with retractable cupholder
seating and wall-to-wall screens.
“Plaza Imperial is an exciting concept
that is sure to attract the people of Bogotá,” stated Tim
Warner, president of Cinemark International. “A
Cinemark theater is the perfect addition to this complex.”
based in Plano, Texas, currently operates 3,435 screens
in 33 states and 13 countries outside the United
Circuit Plans To Open First New Build Next
Year In Shelby Township
New Detroit-Area Multi For Phoenix
SHELBY TOWNSHIP, Mich. – Phoenix Theatres announced
on Aug. 17 plans to open a new cinema in Shelby Township,
Mich., approximately 30 miles north of Detroit.
Slated to open in late 2007, the facility
will be a part of The Shops at Stony Creek, a new
lifestyle center located
at the southwest corner of the 26 Mile and Old Van Dyke
The announcement did not specify how
many screens the new cinema would house.
Phoenix Theatres’ existing sites are rescued locations
previously operated by national chains; the Shelby plex
is to be the first site the circuit will construct from
the ground up.
“The new location will be one
of the first to be built in the ‘digital projection era,’ allowing
us to be one of the first to develop methods of incorporating
the new technology into theatre design,” stated
circuit co-owner Cory Jacobson. “When old ideas
and new technology start to combine, we feel we will
have a theatre that will capture the imagination of the
public in a way that will draw customers from inside
and outside typical trade areas.”
Based in Farmington Hills, Mich.,
Phoenix currently operates two sites in Michigan.