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Kissimee
and Lima Launches
28 Regal Screens
Bow In Florida & Ohio
 KNOXVILLE, Tenn. – Regal Entertainment Group (REG)
announced in February the opening of two new sites: the
Loop Stadium 16-plex in Kissimmee, Fla., launched March
10, and the American Mall Stadium 12-plex in Lima, Ohio,
which bowed Feb. 27.
The 78,000-square-foot, 3,500-seat Florida
16-plex is located on John Young at Osceola Parkway,
about 20 miles
south of Orlando. For the week of March 6, it hosted
preview events with $2 movies, $1 popcorn and $1 soft
drinks, with proceeds donated to local charities.
dditional
grand opening events included a free popcorn and soft
drink with each paid admission March 10-19, and a free
T-shirt with the first 100 admissions each day of opening
weekend.
“With numerous dining and shopping
opportunities nearby, this theatre will certainly draw
interest from moviegoers
all across central Florida,” stated REG senior
vice president of marketing and advertising Dick Westerling.
 The 46,000-square-foot, 2,000-seat Lima
12-plex opened Feb. 27 for a week of preview events featuring
$1 movies,
$1 popcorn and $1 sodas, to benefit local charities.
March 3-9 saw moviegoers enjoy a free popcorn
and soft drink with each admission, and the first 100
ticket purchasers
on March 5 and March 12 received a free T-shirt. The
new site is located on W. Elm St., west of Cable Road
in Lima, approximately 75 miles north of Dayton, Ohio.
“Regal Cinemas American Mall Stadium
12 will dramatically change the moviegoing experience
in Lima,” said
Russ Nunley, vice president of marketing and communications
for REG.
Both plexes boast stadium-style seating
with high-back rocker loveseats and cupholder armrests,
Internet and
phone advance ticket sales and express automated box
office kiosks.
Headquartered in Knoxville, Tenn., REG
is the largest motion picture exhibitor in the world.
Under the Regal
Cinemas, United Artists Theatres and Edwards Cinemas
names, the circuit operates 6,463 screens at 555
sites in 40 states.
California Complex
Maya Plans 16
For Bakersfield
BAKERSFIELD, Calif. – Maya Cinemas announced
on Jan. 26 plans for a 16-plex to be built in downtown
Bakersfield,
Calif., about 100 miles north of Los Angeles. The proposed site would feature oversized rocking
seats, stadium-style seating, digital sound, wall-to-wall
screens
and digital projection. The project will be located on
California Ave., adjacent to the Centennial Garden Civic
Center.
“We are excited that the Maya Downtown Bakersfield
16 Cinemas will be a big part of the local community,” said
Maya president and COO Frank Haffar, “and the Bakersfield
16 Cinemas will reflect local history and culture of
Bakersfield, incorporating the city’s past with
the future in downtown revival ambiance.”
Los Angeles-based Maya opened its first site, a 14-plex
in Salinas, Calif., in spring 2005. It plans to construct
58 screens at four additional sites over the next year.
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Madison Multi
Malco 17-Plex
For Mississippi
MADISON, Miss. – Malco Theatres launched in February a new 17-plex in the
Central Mississippi town of Madison.
 The new site is a component of the new Lakes of Grandview
mixed-use complex located near the intersection of I-55
and Highway 463, about 15 miles northeast of Jackson.
The Grandview offers an internet café, a video arcade and game room,
and a courtyard-style lobby complete with skylight and fountain. Its expanded
concession
menu offers pizza, gourmet pretzels and ice cream in addition to traditional
fare. Auditoria feature such amenities as wall-to-wall curved screens and rocking
stadium-style seating.
The Grandview is one of several projects in development
for the expanding Malco circuit, which include a recently-opened
8-plex in Oxford, Miss., additional
screens for a Memphis, Tenn., site and projects in Arkansas, Mississippi
and Florida.
Based in Memphis, Malco currently operates 300 screens
at 35 sites throughout the southern United States.
30-Year
Industry Vet
Regal’s Davy
Gets VP Stripes
KNOXVILLE, Tenn. – Regal Entertainment Group (REG) announced Feb. 16
the promotion of Alan Davy as the chain’s vice president of film for
the South Central Region.
Davy, a 30-year veteran of the film industry, previously
held the position of senior film buyer at Regal, and
was formerly vice president of film at Edwards
Cinemas and senior vice president and head film buyer at Mann Theatres. In
his new role, he will oversee film booking and buying for REG cinemas in
eight states.
“Alan has a wealth of experience in film buying
and valuable relationships which he has fostered over
the years with our distribution partners,” said
Greg Dunn, president and COO of REG. “Since joining Regal Entertainment
Group, Alan has made significant contributions to our organization and is a terrific
asset to our film team.”
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