Goes Exclusive With Environment-Friendly
MGM First To Use Cyan Soundtracks On All Titles
LOS ANGELES – With
the May 28 release of “Soul Plane,” MGM will
become the first major motion picture distributor to release
all of its titles in the environmentally friendly cyan-dye
analog soundtrack format.
The move follows DreamWorks’ Sept. 19 release of
the Jason Biggs-Christina Ricci romantic comedy “Anything
Else,” the first feature to to be distributed exclusively
on dye-only prints (In Focus, September
Cyan-dye-only soundtracks are produced without
the caustic chemicals and silver used in the usual print
process and significantly reduce water usage. Silver-replicated
tracks collectively use approximately 20 million gallons
of water a year – enough drinking water for a town
of 75,000. Distributors further reduce waste by eliminating
the need to replace prints due to redevelopment problems
in silver soundtracks.
“MGM is proud to be in the forefront
of this landmark change in film soundtracks, and to be
taking a significant step
in improving the environment,” said Chris Aronson,
MGM executive vice president and general sales manager.
Conversion to cyan requires the installation
of red light-emitting diode (LED) readers in projectors,
as a pure cyan soundtrack
played on a white light or infrared reader will cause distortion,
sound reduction or possible inaudibility. It is estimated
that the vast majority of the projectors in the United
States are now equipped with the red LED readers, according
to an MGM press release.
The studio’s release of these prints
marks a significant breakthrough in making the conversion
to pure cyan a reality
for NATO, which has worked closely with the Dye Track Committee,
a group of motion picture executives formed in 1998, in
the fight to replace silver tracks with pure cyan dye tracks.
LEDs also last about five times longer than
tungsten lights, and slowly fade over time, giving operators
replacement is due.
“We are grateful for MGM’s leadership, and delighted
that the studios are taking advantage of the theatres’ shift
to red-light readers,” said NATO president John Fithian. “This
demonstrates that the film industry as a whole has an environmental
Digital soundtracks do not require silver
replication and are thus not affected by the new process.