Starts With Former
Megastar 16-Plex In Mass.
59 In Early 2004
SPRINGFIELD, Mass. – Marquee Cinemas expects to
add a total of 59 screens in a process that began March
19 and is expected to conclude in June.
The circuit on March 19 assumed operation
of the former Megastar 16-plex located at 1250 Saint
James Ave. in
Springfield, Mass. The 6-year-old facility features
stadium-style seating and digital sound.
Marquee also announced that an 8-plex
was set to bow May 7 in Tiffin, Ohio, while four other
slated to open in June: a triplex in Welch, W.V.;
in Aurora, Ohio; an 8-plex in Scranton, Penn.; and
a 14-plex in New Hartford, N.Y.
Beckley, W.V.-based Marquee currently
operates 146 screens at 16 sites.
Precipitates Pensacola Plan
New REG 16-Plex
For West Florida
PENSACOLA, Fla. – Regal Entertainment Group on
March 22 announced plans to replace its existing sloped-floor
8-plex at Simon’s University Mall in in Pensacola,
Fla., with a new stadium-style 3,500-seat 16-plex.
The new 75,000-square-foot site is expected to feature
high-backed rocker seats with retractable cupholder armrests,
digital sound and the Regal Crown Club loyalty program.
“Regal’s modern design and its myriad of customer
amentities will greatly enhance the entertainment offerings
at University Mall,” said Simon Property development
director Scott Richardson.
No Fooling In Ft. Wayne
KNOXVILLE, Tenn. – Regal Entertainment Group (REG)
celebrated the April 2 opening of its Coldwater Crossing
Stadium 14 in Fort Wayne, Ind.
The 3,600-seat 14-plex was the site of special March
27 preview events showcasing $1 movies, popcorn and soft
drinks with proceeds benefiting local charities: The
Boys and Girls Club of Fort Wayne and Camp Watcha- Wanna-Do.
An April Fools Day “No Jokin’ Free Films!” event
allowed radio listeners to win tickets to their choice
of 14 selected comedies.
Replacing the circuit’s Coldwater Crossing 8-plex
in the same location, the new facility features stadium-style
seating, plush, high-backed rocker chairs with retractable
cupholder armrests and the Regal Crown Club loyalty program.
“Fort Wayne’s north side will now enjoy the latest
in theatre amenities at Regal Coldwater Crossing Stadium
14,” noted circuit senior vice president of marketing
and advertising Dick Westerling.
Knoxville, Tenn.-based REG currently operates 6,045
screens at 550 sites in 39 states.
Waycross 7-Plex Renovation
GTC Goes Stadium
On Georgia Multi
WAYCROSS, Ga. – Georgia Theatre Company (GTC) was
in May expected to complete a major renovation of its
7-plex in the South Georgia town of Waycross.
Plans called for converting all seven auditoria to
stadium-style seating and replacing all seats with new
chairs with retractable cupholder armrests. The venue
also gets new drapes, Dolby Digital sound, a completely
remodeled lobby and a brand new concession stand.
“I am excited about this project for so many reasons,” noted
circuit vice president of construction Scott Bagwell. “When
we get finished in May this will be one of the finest
theatres in our circuit.”
St. Simons Island, Ga.-based GTC currently operates
255 screens at 27 sites in Georgia, South Carolina and
Associations Become CERTA-fied
NATO Joins Counterparts
To Form Retail Coalition
WASHINGTON, D.C. – Five leading trade associations
joined together April 14 to form the Coalition of Entertainment
Retail Trade Association (CERTA).
The group – comprised of NATO, the Video Software
Dealers Association, the Na-tional Association of Recording
Merchan-disers, the Digital Media Association and the
Interactive Enter-tainment Merchants Association – was
established to address common concerns and explore potential
The new association will focus first on public policy
matters, according to a CERTA press release.
“By partnering we can use our individual industries’ resources
more efficiently,” noted NATO president John Fithian. “Ultimately
that should result in more knowledge of the marketplace,
more innovation and more value for consumers.”
Among other issues, CERTA was expected to focus on
combating piracy through enforcement and education, as
focusing on entertainment product rating and labeling
CERTA members, including NATO, have declared June 2004 “Entertainment
Ratings and Labeling Awareness Month.” During June,
NATO members and other coalition participants will reemphasize
their ratings policies to their employees and educate
Plexes in Curitiba, Sao Paulo
13 For Brazil Market
PLANO, Texas – Cinemark International was slated to unveil in May two
new Brazil multis: an 8-plex in Curitiba and a 5-plex in Sao Paulo.
Located in the heart of Curitiba, the
2,200-seat Mueller Shopping Theatre is part of an existing
5-level mall. The 40,904-square-foot facility is the
second site in the southern city.
Part of a major regional mall development,
the 29,064-square-foot Center Norte Theatre is Cinemark’s
14th facility in the Sao Paulo market. The development
was set to include restaurants, chain retailers and a large supermarket.
facilities were expected to feature stadium-style seating,
rocker chairs with cupholder armrests, Dolby Digital sound and wall-to-wall
Plano, Texas-based Cinemark currently operates 3,181
screens in 33 U.S. states, Argentina, Canada, Chile,
Colombia, Costa Rica, Ecuador, El Salvador,
Mexico, Nicaragua, Panama, Peru and Taiwan.
Cleveland Takes Over
Ex-Megastar Ohio 14
BAINBRIDGE, Ohio – Cleveland Cinemas on April 9 commenced operation of
its newly acquired Chagrin Cinemas 14-plex in Bainbridge, Ohio.
Located east of Chagrin Falls on Route 422, the Chagrin
was previously operated by Megastar Cinemas.
Like other Cleveland Cinemas venues, the Chagrin now
programs a diverse selection of films, including Hollywood
blockbusters, family films and independent
and specialized selections, according to circuit president Jonathan Forman.
concession stand now features fresh baked pastries and cookies, specialty
coffees, drinks, juices and bottled waters. Also available are discount
such as $5 “bargain Mondays” with free popcorn.
Cleveland, Ohio-based Cleveland Cinemas currently operates
53 screens at seven sites.
Greendale Due November
Biz With 10-Plex
GREENDALE, Ind. – Commercial real estate developer Maxwell Construction
Co. announced on April 9 plans to enter the exhibition industry with a new
10-plex in Greendale, Ind.
As part of a 35-acre site, which will also house a
Comfort Inn, a restaurant and other developments, the
cinema will be located off the Interstate 275 Lawrenceburg/Greendale
exit in southeast Indiana. Construction is slated to commence in July, with
an expected opening in November.
The 35,000-square-foot facility is expected to feature
stadium-style seating, rocker seats with cupholders,
a game room, digital sound and wall-to-wall
Greendale-based Maxwell Construction has completed
more than 2 million square feet of design-build construction
since its founding in 1988.
North Carolina Agency
Joins Film Council
CHARLOTTE, N.C. – Consolidated Theatres president and CEO Herman Stone
was on Feb. 5 appointed by Gov. Michael Easley to serve a 3-year term on the
North Carolina Film Council.
Sworn in by state speaker Jim Black, Stone joins a
25-member advisory board that aims to promote film and
“I have enjoyed being part of the growth in the
North Carolina film industry over the past 40 years and
I welcome the opportunity to further that cause,” said
Stone. “Our state has so much scenic beauty. From the mountains to the
coast, and the picturesque piedmonts in between, we have much to offer the film