Volume III No. 7

A publication of the National Association of Theatre Owners

Advertise in In Focus

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118-Screen Circuit Will Near The 200 Mark
Rave Raising
79 By Year’s End

WEST CHESTER, Ohio – Dallas-based exhibitor Rave Motion Pictures launched its 2003 expansion on June 27 with the opening of the West Chester Village 18 in West Chester, Ohio.

The circuit, which currently operates 118 screens at eight sites, says it will construct 61 screens at four additional multis by the end of 2003.

Upcoming locations include the East Baton Rouge 16 in Baton Rouge, La., the Destin Commons 14 in Destin, Fla., the Rave Motion Pictures 13 at Ridgmar in Fort Worth, Texas, and The Shoppes at Grande Prairie 18 in Peoria, Ill.

The West Chester site, situated at the southeast corner of Interstate 75 and Union Center Boulevard, features wall-to-wall screens, 18-inch stadium-style risers with 48-inch row-depths, plush seats with retractable cupholder armrests, digital surround sound and a plethora of concession selections.

Indiana Earns Stadium-Style
Kerasotes Rehabs
Richmond 11-Plex

RICHMOND, Ind. – Kerasotes Theatres shuttered on March 28 its Richmond, Ind., 11-plex for major renovations.

The site was expected to reopen in July as the new ShowPlace 11.

“The ShowPlace 11 will feature a long list of amenities which will provide our patrons a state-of-the-art moviegoing experience,” said circuit chief operating officer Dean Kerasotes.

Upgrades include stadium-style seating, new chairs with cupholder armrests, state-of-the-art projection and digital sound, a larger lobby, a new concession bar and arcade, and a new exterior façade with new signage.

One of the 10 largest U.S. circuits, Chicago-based Kerasotes currently operates 540 screens at 77 sites throughout the Midwest.

Portland Cinema Art
Regal Bows 6-Plex;
Adds 5 To Mich. 10

PORTLAND, Ore. – Regal Entertainment Group (REG) on April 7 announced plans to expand its United Artists Crossroads 10 in Portage, Mich. into a 15-plex, a move to follow the June opening of its Downtown Portland 6-plex.

Portland’s new 1,100-seat Pioneer Place Stadium 6 features stadium-style seating, plush high-backed rocking recliner seats with retractable cupholder armrests and digital surround-sound systems.

The 32,000-square-foot site primarily showcases “Regal Cinema Art” specialty films.

The Crossroads 10 in Portage, Mich., earmarked for renovation and expansion, is located off Interstate 95. Plans include five new stadium-style auditoriums, as well as a retrofit of the existing 10 auditoriums to stadium-style seating.

“We are proud to be a part of the Crossroads Mall business district and with this renovation we will be able to better serve the moviegoers on the south side of Kalamazoo for years to come,” noted circuit senior vice president of marketing Dick Westerling.

Slated to open in 2004’s first quarter, the 2,950-seat facility will also receive a major remodeling of its lobby and other public areas.

The plex will offer plush high-backed rocking-recliner seats with retractable cupholder armrests, digital surround sound, “E-Z Ticket” kiosks and fully stocked concession stands offering value combos.
Regal currently operates 6,159 screens at 567 sites in 39 states.


Four For Ohio’s Oldest Capital
Classic Reopens
Chillicothe Site

CHILLICOTHE, Ohio – Columbus, Ohio-based Classic Theatres launched on March 28 its Classic Theatres 4 site in Chillicothe, Ohio (which, some 50 miles south of Columbus, once served as the state’s first capital city).

“Basic,” “About Schmidt” and “Tears of the Sun” were among the films attending the reopening of the plex, which shuttered almost three years ago.

The quad, with auditoriums ranging in size from 150 to 220 seats, is located in the Shawnee Square shopping center and features wall-to-wall screens, a full concession area, new seats with cupholder armrests and digital surround sound.

“We think it will do really well when people realize the theatre is back open again,” said circuit president Marlin Hambrick.

Classic Theatres currently operates 19 screens at six Ohio sites.

 

 

Georgia Couple Refurbishes
75-Year-Old Ritz
Reopens Balcony

THOMASTON, Ga. – Amy and Malcolm Neal, owners of the Downtown Thomaston, Ga., Ritz Theatre, celebrated in April the reopening of the single’s 68-seat balcony area.

The year-long renovations brought new seats with retractable cupholder armrests and folding countertop-style tables, as well as new aisle and step lighting, and new carpeting and drapes.

The balcony, reserved for over-21 patrons, features its own concession and restroom area as well as beer and wine service.

Aside from 20 of the original 1930s seats that remain on the sidewalls as mementos, all old seats were donated to local organizations.

The Neals, who previously owned and operated the 1912 Kiva Theatre in Las Vegas, N.M., also operate a café within the Thomaston site that serves lunch during the day and offers movie patrons coffee and deserts at night.

The couple began the initial restoration of the 420-seat single in 1997. Changes included new projection and sound equipment and a restoration of the facility’s original tin ceiling.

The Ritz, open seven days a week, will continue to program first-run releases as well as occasional classics.

 

Cinemagoers Not Free To Ring
Boston Proposes
Ban On Cell Phones

BOSTON – Following New York City’s March ban of cell phone use in moviehouses – the first-ever such ordinance passed in the United States – the Boston City Council proposed a similar ban at an April 4 council meeting.

The ringing of cell phones, pagers and other electronic devices in any “places of public performance” – such as cinemas, museums and comedy shows – would result in the confiscation of the device, as well as a potential fine of $50.

The legislation was set to be reviewed by Boston mayor Thomas Menino within months.

FBI Seizes Illegal DVDs
U.S. Pirate Poses
As MPAA Investigator

LOS ANGELES – As nations abroad continue the fight against piracy, U.S. FBI agents arrested a man in Los Angeles April 22 on charges of illegally videotaping movies at screenings with the intent of selling copies before the movies were released in cinemas.

Johnny Ray Gasca, 33, claimed in a journal to be earning up to $4,500 a week from selling illegally copied films, and found ways to place his name on guest lists for studio test screenings.

At a screening of Warner Bros.’ “Cradle 2 the Grave,” Gasca told studio officials that he was an investigator with the Motion Picture Association of America (MPAA) who was training others in how to spot camcording, according to an FBI affidavit.

If convicted of misdemeanor copyright infringement and the felony charges of witness intimidation and using a false name, Gasca could face up to 28 years in prison.
The MPAA estimates that the film industry suffers a loss of over $3 billion every year as a result of movie piracy.

Only 17 ‘Nay’ Votes
Illinois May Declare
Popcorn State Snack

SPRINGFIELD, Ill. – Moviegoers’ all-time favorite snack just got something to pop about.

A bill establishing popcorn as the official state snack of Illinois was passed by the state Senate with a vote of 56-0 March 25, and breezed through the House May 7 with 98-17 approval. The kernel king was expected to receive from Gov. Rod Blagojevich a final signature within months.

In an attempt to boost interest in civic affairs, a teacher at a Joliet, Ill., elementary school noted to her second and third graders that Illinois, with its Tully Monster state fossil and white oak state tree, is missing a state snack. After polling more than 300 people for their favorite munchie, the students created a Power Point presentation – declaring popcorn as the snack favorite – that later made its way to state senator Larry Walsh.

“The second- and third-grade students at Cunningham School in Joliet should be very proud of themselves today,” said Walsh. “Their efforts on behalf of this bill prove that anyone, regardless of age, can affect change in Illinois government.”

Illinois currently ranks third in popcorn production in the nation.

 

 

 

 

 

 

 

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