Volume III No. 5

A publication of the National Association of Theatre Owners

Advertise in In Focus

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Digital Cinema Providers Group
Manufacturers Form
D-Cinema Association

LAS VEGAS – Top digital cinema equipment manufacturers at ShoWest announced March 3 that they are joining together to form a new trade association dubbed the Digital Cinema Providers Group (DCPG).

Members include Barco, Texas Instruments, QuVis, EVS Digital Cinema, NEC Viewtechnology/Digital Projection International, Christie Digital Systems, Avica and Dolby Laboratories.

The group aims to supply a collective response to the digital standards and specifications that will be endorsed by Digital Cinema Initiatives, a joint venture of seven major film studios (In Focus, January 2003).

In addition, DCPG plans to establish a public online educational and informational resource site dealing with d-cinema advances and technology. The group also announced plans to become involved in future panels and discussions at trade shows.

“We hope to form a commom voice, which has been missing,” DCPG executive director Curt Behlmer told The Hollywood Reporter. “We are not looking to replace or compete with current trade associations.”

Beamed To Regal Cinemas Live
CineMedia Hosts
Digital Rock Concert

DENVER – Regal Entertainment Group (REG) played host March 4 to a rock concert beamed live into nine of its cinemas.

Seven screens in four sites sold out, while others were at near-capacity, according to REG officials.

The event, the first of its kind to utilize the Regal CineMedia (RCM) Digital Content Network, was built around a performance by the Christian rock band Third Day and the 4-time Grammy-nominated group’s record-breaking “Come Together Tour.”

Delivered digitally via RCM’s Digital Content Network (DCN), the concert was multicast to sites in full CinemaSound and projected onto big screens using high-resolution digital projectors.

All tickets for the event sold for $5 and were available for purchase through the Fandango.com and Moviefone.com Websites, as well as through box offices.

“Seeing Third Day perform on our 40-foot screens in the comfort of our theatres is a terrific opportunity for the band’s dedicated fans, which can only be matched by having tickets to a live Third Day concert event,” noted Ray Nutt, Regal’s executive vice president of new business development.

The band made a guest appearance at the REG site in their hometown of Atlanta, Ga., followed by an in-store event at the nearby LifeWay Christian Store where more than 1,400 fans came to purchase the band’s new release, “Offerings II.”

“What a blast to see fans rockin’ at the movies,” noted Essential Records vice president Brian Mitchell.
RCM plans to expand DCN, currently available in 15 markets, to 4,500 screens at 375 REG sites.

D-Cinema On Hold
Madstone Plans
Conventional Plexes

NEW YORK – Fledgling exhibitor/distributor/producer Madstone, long a proponent of digital cinema, appears to be rethinking its digital-cinema efforts.

“It now seems that there will be a lack of digital content in the near term, so for the time being we are projector agnostic,” Madstone CEO Chip Seelig said in a Variety story published March 4.

Two years ago Madstone’s plans called for retrofitting plexes nationwide with digital projectors, and then supplying them with digital movies.

The company, which still plans to produce about one digitally-shot movie annually, currently operates conventional cinemas in San Diego, Phoenix, Denver, Cleveland, Albuquerque, N.M., Ann Arbor, Mich., and Raleigh-Durham, N.C.

Madstone has already announced plans to open six new multis this year, including sites in Atlanta and Salt Lake City. The firm also plans to build by 2004 a new multi in Baltimore.

 

 

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