Volume III No. 8

A publication of the National Association of Theatre Owners

Advertise in In Focus

©

Jonathan Forman owns and operates Cleveland Cinemas, which oversees 39 screens at six sites in Northeast Ohio.

What about you would most surprise the majority of your fellow exhibitors?
I have been involved in theatrical exhibition for 27 years.

What’s the best thing about living in Ohio?
The quality of life is better than most people give it credit for or realize, and life is a little less intense, and housing is affordable.

Leaving aside family members, who was your first role model?
Bert Lefkowich, at the time, president of Community Circuit Theatres, a company that owned some of the best and nicest movie theatres in greater Cleveland, including the Cedar Lee Theatre, which he sold to me. He believed in me, advised me, and unknowingly taught me a great deal about the movie business.

What would you wish for if a djinn offered to grant one wish (assuming you couldn’t wish for more wishes)?
A lump sum payment to pay off all of the outstanding loans at all of my theatres so we could operate more profitably and feel as though we were not in business just to pay down our debt.

What would you be if you weren’t a cinema operator?
The challenge of running a summer camp is something that I have thought about but not sure there is a future in it, and more than likely, it is more difficult than operating movie theatres...

Who is your favorite filmmaker and why?
Charlie Chaplin is one of several “favorites”: I admire Chaplin for his physical comedy and incredible ability to communicate every emotion without sound through acting and directing. And many of today’s accomplished directors have learned and borrowed a great deal from him.

What was your favorite movie last year?
I enjoyed “About Schmidt” and “The Hours.”

Which movie or movies are you most looking forward to?
I am always looking forward to something new, different, unusual, moving and/or original. Of course, the business part of me hopes that people will like that film (whatever it happens to be) and that it will be successful at the box office (and the concession stand).

Who is the most talented actor most people have never heard of?
I need to give credit where credit is due: Joe Ruffner (an aspiring actor most people outside of Cleveland have never heard of who works with me) helped me with this question by mentioning several names, including Martin Donovan. And I agree. He also reminded me about Paul Giamatti, who gives an outstanding performance in “American Splendor.”

Which book would you most like to see adapted into a motion picture?
Again, my thanks to Joe (see above) for pointing out that “Catcher in the Rye” might be a good film.

Which TV show do you hate to miss?
I try not to allow television to alter my life ... but I do enjoy watching “West Wing” and “24.”

What’s your favorite movie theatre in which you and/or your partners have absolutely no investment?
The one theatre that I have spent a considerable amount of time watching movies in is the Varsity Theatre in Toronto, while attending the annual Toronto Film Festival. It is a very comfortable and pleasant place to watch movies, particularly when you see four or five a day.

Which sacred cow would you most like to barbecue?
Film terms.

What’s the best thing about running a cinema company?
I genuinely enjoy movies and like the challenge of creating and maintaining an environment to allow others to share the experience.

What’s the worst?
Managing a business that is never closed and has to meet the needs of all kinds of customers with all kinds of demands.

What do you wish someone had told you earlier?
You can’t please everyone all the time.

What was the single best piece of advice you ever got?
To recognize the importance and value of good human resources not only through compensation but with reasonable accomodations to their personal needs. 

 

 

Current Issue Previous Issues Newswire Search  Table of Contents