Regal Entertainment
Group Plays Ball
CineMedia Theatrecasts
Major League Soccer
DENVER – Regal Entertainment Group (REG) was set
to host four live high-definition theatrecasts of Wednesday
night Major League Soccer (MLS) contests June 11, June
18, July 9 and July 30.
Utilizing Regal CineMedia’s (RCM) Digital Content
Network (DCN), the theatrecasts were slated to feature
the following competitions: D.C. United at Colorado Rapids,
San Jose Earthquakes at Los Angeles Galaxy, Colorado Rapids
at Los Angeles Galaxy and Columbus Crew at Los Angeles
Galaxy. The games were theatrecast to REG venues in the
Chicago, Denver, Los Angeles and New York markets.
“For soccer fans, viewing the competitions in high
definition on a 40-foot screen is almost like being there
in person,” noted
Ray Nutt, executive vice president of RCM business development.
RCM has previously used its DCN to present
live, high-definition theatrecasts of a college football
game, live concert events,
an interactive “virtual classroom” event with “Ghosts
of the Abyss” director James Cameron, as well as
RCM’s pre-feature program, “The Twenty” (In
Focus, April 2003). 
Velocity Delivers Service
Microspace Donates Sat
System To D-Cinema Lab
HOLLYWOOD – Microspace Communications Corp. on May
19 announced plans to donate a complete satellite network
package to the USC Entertainment Technology Center (ETC)
Digital Cinema Laboratory (DCL).
Microspace will provide a high-speed satellite transmission
network and a reception terminal to bring its Velocity
satellite service to the DCL. The Velocity service rapidly
transports d-cinema imagery and pre-show content without
resolution limits. Microspace also plans to host special
events at the DCL.
“As the DCL begins to focus on the distribution
portion of the digital cinema chain, we will demonstrate
and test
the three alternative means of delivery to theatres: packaged
media, terrestrial broadband and satellite,” said
ETC executive director and CEO Charles S. Swartz.
In December the DCL was named the official testing site
of studio-backed Digital Cinema Initiatives (In
Focus,
February 2003). 
Clark Leads Forum
ASC Launches Digital
Standards Initiative
HOLLYWOOD – The American Society of Cinematographers
(ASC) launched in May an initiative led by cinematographer
Curtis Clark (“Dominick and Eugene,” “Talent
For The Game”) that will help form standards and
practices within the emerging digital filmmaking world.
“ASC has created an open forum where some of the
best minds in the industry are meeting and exchanging ideas
about
the convergence of film, digital and hybrid motion imaging
technologies. These dialogues will provide the basis for
our recommendations for standards and practices,” noted
Clark.
Clark is also chairing the new ASC Technology Committee
comprised of nearly 50 cinematographers and entertainment
technology leaders. Three sub-committees have been formed
to focus on the evolution of film and digital cameras,
digital intermediate and digital cinema technologies.
Visual effects director of photography David Stump (“X-Men,” “Hollow
Man”) is chairing the camera sub-committee and will
recommend guidelines for imaging characteristics such as
resolution, dynamic range and exposure latitude.
Digital effects pioneer Gary Demos (“The Last Starfighter”)
recommends guidelines for digital intermediate technology
and practices for the purpose of enhancing and preserving
the intentions of the cinematographers.
Universal’s senior vice president of technology Jerry
Pierce heads the digital cinema sub-committee which recommends
standards for digital projection, while cinematographer
Ron Garcia (TV’s “Providence” and “Gilmore
Girls”) is overseeing the design and production of
test footage that the Digital Cinema Initiative will use
for evaluating digital projection systems. “
We are building bridges between the creative community,
distributors and exhibitors who share a common interest
in enhancing the moviegoing experience for audiences in
affordable ways,” said Clark. 