Volume III No. 8

A publication of the National Association of Theatre Owners

Advertise in In Focus

©

116 Flower in May
Kerasotes Unveils
2 Midwest 8-Plexes

CHICAGO – Chicago-based Kerasotes Theatres celebrated in May the grand openings of two 8-plexes, in Carbondale, Ill., and Vincennes, Ind.

Carbondale’s ShowPlace 8, situated in the east wing of the University Mall on state Route 13, opened its doors May 15 with “The Matrix Reloaded” debuting on five screens. On the same day, the circuit shuttered its Carbondale Varsity Theatre.

Kerasotes launched Vincennes’ ShowPlace 8 on May 30, shuttering the existing Vincennes ShowPlace 3 the same evening. Located on Hart Street, one half mile east of U.S. 41, the site opened with Disney’s “Finding Nemo” on two screens.

Both facilities boast stadium-style seating, high-backed chairs with cupholder armrests, wall-to-wall curved screens and digital surround sound. The spacious lobby features an arcade and a concession bar offering popular “Movie Combo” choices along with free refills on all sizes of popcorn, soft drinks and Icees.

Kerasotes currently operates 532 screens at 77 sites.

11th Site In Miami Area
Regal 16-Plex
To Replace 9

KENDALL, Fla. – Regal Entertainment Group (REG) on May 15 announced plans to build a new 16-plex in the Kendall Village Center at the Kendall, Fla., intersection of Kendall Drive and the Florida Turnpike.

Construction of the new site, which will replace the REG 9-plex currently located across Kendall Drive, is slated to begin in September.

“We’re proud to be a part of the Kendall community and such a fast-growing suburb of Miami,” noted circuit senior vice president of marketing and advertising Dick Westerling. “Our new 16-screen stadium megaplex theatre will enhance the selection of films and the enjoyment of our moviegoers.”

Regal is currently the largest circuit in the Miami area, operating 162 screens at 11 sites.

All auditoria in the 3,400-seat facility are expected to feature stadium-style seating, high-backed rocking recliner seats with retractable cupholders and digital surround sound.

In addition to a fully stocked concessions area, the 70,000-square-foot site will include a speedy, computerized box office, in-lobby customer service desks and the Regal Crown Club loyalty program.

Regal currently operates 6,159 screens at 567 sites in 39 states.

 

June Opens Celebration
Great Escape Launches
16 In New Albany, Ind.

NEW ALBANY, Ind. – Great Escape Theatres celebrated the grand opening of its New Albany Great Escape 16 in New Albany, Ind., June 18 and 19, opening its doors to the public June 20.

Located on Charlestown Road off Interstate 265, the new facility offers stadium-style seating, high-backed rocker seats with retractable armrests and digital surround sound in all auditoria. Two automated ticket kiosks are available, as well as two party rooms for birthday celebrations.

New Albany-based Great Escape Theatres currently operates 63 screens at eight sites, with construction underway at new sites in Shelbyville, Ky., Clarksville, Tenn., and Williamsport, Pa.

 

May Bow In Greater L.A.
Pacific Bows 12-Plex
In Culver City, Calif.

CULVER CITY, Calif. – Pacific Theatres launched on May 15 its Culver Stadium 12 in Downtown Culver City, Calif., introducing California’s first fully-automated box office.

Located at the intersection of Culver and Washington Boulevard, the 2,000-seat multi features an art-deco design with a landscaped pedestrian walkway and “Town Plaza” front. The facility features stadium-style seating, wall-to-wall screens, digital sound and plush high-backed seats with retractable cupholder armrests.

The concession area offers Kettle Korn, pizza, and Hebrew National hot dogs and chili dogs.

Tickets are available outside the facility 24 hours a day at the fully-automated box office which accepts ATM and credit cards as well as cash. The 800-space parking structure offers four hours of free parking with validation.

Los Angeles-based Pacific Theatres currently operates more than 400 walk-in and drive-in screens throughout California and Hawaii.

 

 

 

 

50-Year Drive-In Anniversary
Mich. Celebrates
Summer Festivities

HONOR, Mich. – Festivities are underway this summer as the Cherry Bowl Drive-In in the Northern Michigan city of Honor celebrates 50 years of continuous operation.

Anniversary activities feature free pony rides, an Elvis look-alike, volleyball tournaments, clowns, T-shirt giveaways and more. Admission is free for patrons under 12.

Owners Harry and Laura Clark in late May sent out nearly 100 press kits – movie popcorn tubs overflowing with old-fashioned candy, air-popped popcorn, T-shirts and free passes.

“We developed the Cherry Bowl to be a giant step back into the fabulous ‘50s,” said Harry Clark.

The site features an old-fashioned full-service diner serving homemade hand-tossed pizza, real-butter popcorn and fried chicken. All are served by female employees in poodle skirts and scarves.

The facility, which first opened in 1953, boasts a 2,880-square-foot screen and 300 car posts. Patrons may listen via vintage car speakers or by tuning into the facility’s low-wattage FM radio narrowcast. The site’s season runs through September.

Additional information and showtimes can be found online at www.cherrybowldrivein.com.

 

Consolidated Vet
Aubrey Stone Joins
GTC As Exec Veep

ST. SIMONS ISLAND, Ga. – Georgia Theatre Company (GTC) announced May 30 the hiring of H. Aubrey Stone Jr. as executive vice president of the St. Simons Island, Ga.,-based circuit.

Stone, an employee of Charlotte, N.C.-based Consolidated Theatres since 1989, is a 3rd-generation exhibitor.

“We are very pleased to have someone of Aubrey’s experience and education join the leadership firm,” noted GTC chief exec Bill Stembler.


Marcus Execs Present
Will Rogers $50,000
For Medical School

MILWAUKEE, Wis. – A $50,000 fellowship to the University of Wisconsin Medical School was presented May 22 by the Will Rogers Institute. On hand for the presentation was Marcus Corp. CEO Stephen Marcus, Marcus Theatres president Bruce J. Olson, NATO of Wisconsin and Upper Michigan president Paul Rogers, and Todd Vradenburg of the Will Rogers Institute Motion Pictures Pioneers.

Buena Vista domestic distribution president (and Will Rogers chairman) Chuck Viane and MGM senior executive vice president (and Will Rogers president) Erik Lomis were presenters at the ceremony, held at The Marcus Corp.’s new Milwaukee offices at 100 E. Wisconsin Ave.

University of Wisconsin professor Dr. James B. Skatrud accepted the donation.

“We’re pleased to be an exhibition partner for the Will Rogers Institute,” said Marcus. “The generous fellowship to the University of Wisconsin Medical School will greatly benefit our community and state.”

 

Mass., N.H. Tix Tax Towed
TONE Members Beat
Proposed Admit Levies

BOSTON – The Theatre Owners of New England (TONE) announced June 9 a double victory for exhibitors in Massachusetts and New Hampshire with the defeat of proposed movie ticket taxes.

In the last week of May, the New Hampshire legislature defeated an 8-percent movie admissions tax proposal. Less than a week later, the Massachusetts House of Representatives followed suit with the defeat of a similar, 50-cent movie ticket tax proposal.

TONE urged its members to contact their own state representatives via letters, e-mail, faxes and personal visits in a grass-roots effort to prevent the measure from succeeding.

“These victories prove the value of belonging to a strong regional trade association such as TONE,” said TONE executive director Carl Goldman.

 

Multi Due Late 2004
TMI Purchases Land
For Florida 18-Plex

DELTONA, Fla. – Stuart, Fla.-based Theatre Management Inc. (TMI) purchased 28 acres of land in May for the future home of its West Volusia 18 Theatres.

The new site will be located at the intersection of Interstate 4 and state Road 472 in Deltona, Fla., about 30 miles northeast of Orlando, Fla. Construction of the 18-plex is slated to begin in January with an opening slated for Thanksgiving 2004.

The multi will feature stadium-style seating, high-backed seats with cupholder armrests, and wide arc screens.
TMI currently operates 42 screens at 5 sites in Florida and Pennsylvania.

 

 

 

 

 

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