Volume II Number 8

A publication of the National Association of Theatre Owners

Advertise in In Focus

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3,900 Seats Bound For Novi
Emagine Imagines 18 In
Michigan By Year’s End

NOVI, Mich. – Emagine Entertainment announced on May 8 a late summer/fall 2002 opening for its Fountain Walk shopping center 18-plex.

Auditoria of the 86,000-square-foot Novi, Mich., multi will include wall-length screens, digital sound, plush high-back rocking chairs with cupholder armrests and 46-inch rows.

The two largest auditoria, which house 500 seats each of the multi’s total 3,900, will include 130 overstuffed luxury seats occupying 56-inch rows.

The full-service concession stand will provide patrons with fresh popcorn, Pizzeria Uno pizza, soft drinks, candy and nachos, as well as stuffed pretzels and gourmet chocolate.

Fountain Walk is located between Twelve Mile Road and I-96, west of Novi Road.

Once the Novi site opens, Emagine will operate 28 screens at two sites. An additional 18-plex is slated for a summer 2003 bow in Canton, Mich.

Metro D.C. Specialty Multi
Landmark Bows
Bethesda 8-Plex

BETHESDA, Md. – A special screening of “Y Tu Mama Tambien,” introduced by “Tambien” writer-director Alfonso Cuaron, was part of the May 1 launch of the new Landmark Theatres 8-plex in the heart of Bethesda Row – Bethesda, Md.’s central business district.

The Bethesda Row Cinema, which opened to the public May 3, held three preview screenings May 2 for members of the community, as well as a special screening of the late Billy Wilder’s “Sunset Boulevard.”

Auditoria of the 1,600-seat multi feature stadium-style seating, wall-length screens and digital sound; concessions include traditional fare as well as an espresso bar and locally baked goods.

Landmark’s bow of an 8-plex solely devoted to specialty fare follows the recent closures of specialty venues in the Washington, D.C., metropolitan area. David Levy, former owner of the now closed Key theater, told The Washington Post, “Washington is seeing a lot fewer theatres like Landmark. It’s going to fill a required niche.”

“Community-wide, moviegoers will now have a much-needed and convenient venue for provocative and entertaining art films,” said Landmark CEO Paul Richardson. “Adventurous filmgoers in the D.C. metropolitan area will now be able to see these films in a state-of-the-art environment that will further enhance the entertainment value of the alternative cinema experience.”

Bethesda Row Cinema, at 7235 Woodmont Ave., is located within walking distance of the Bethesda Metro Red Line station and has convenient low-cost or free parking.

Stadium-Style For Battery Park
Regal Reopens
Manhattan 16

NEW YORK CITY – Regal Entertainment Group reopened its UA Battery Park 16-plex with a 10-day slate of special events, which included charity screenings and a portion of the inaugural Tribeca Film Festival. Official ribbon-cutting was May 16.

The UA Battery Park 16, located between Vesey and West Street in the financial heart of New York City, is a 3-level structure that features digital sound, stadium-style seating with retractable armrests and a gourmet café offering specialty food items and coffee drinks.

WNBC-TV and The New York Post sponsored family films running May 3-5, with proceeds donated to the Children’s Aid Society. Embassy Suites and Downtown Alliance followed by sponsoring two more days of family screenings, with proceeds donated to the Starlight Foundation.

The 16-plex’s component of the Tribeca Film Festival ran May 8-12.

Loeks-Star Veteran
Daniels New Emagine
Sales & Marketing VP

TROY, Mich. – Emagine Entertainment announced on May 8 the appointment of Ruth Daniels to the position of vice president of sales and marketing. In her new role, Daniels oversees all aspects of marketing, advertising and promotions for Emagine.

Daniels spent 11 years as a general manager for AMC, where she won awards for promotions and marketing, including the Eastman Kodak award for outstanding achievement from The Hollywood Reporter at ShoWest. Previous to her position at Emagine, Daniels joined Loeks-Star in 1997 as director of public relations and promotions, overseeing the promotional activity of the circuit.

“We feel so fortunate and pleased to have Ruth joining us,” said Emagine president Paul Glantz. “She will be a tremendous asset to our company.”

 

$3.6 Million Raised for Variety
Indiana Regal Manager
Wins Charity Drawing

INDIANAPOLIS – Scott David Pritchard, manager of Regal’s Circle Center 9-plex in Indianapolis, was the June 3 recipient of a 2-year lease on a 2002 Ford Explorer Limited – thanks to his support of Variety – The Children’s Charity’s Gold Heart Pin campaign.

Pritchard became eligible for the Explorer drawing because his 9-plex was one of the nation’s 100 top Variety fundraisers.

This most recent Variety campaign, held between November 2001 and February 2002, raised $3.6 million domestically.

The gold-heart pins, which commemorate the 100th Anniversary of Walt Disney’s birth, were sold for $2 at over 2,500 cinema sites and over 6,300 retail locations.
Circuits raising the most funds for Variety included Regal ($391,542), National Amusements ($300,313), United Artists ($232,000), Edwards ($156,181), Century ($129,262), Hoyts ($106,093), Pacific ($74,000), Loews Cineplex ($52,597) and Cinemark ($36,441).

St. Louis Movie Palace
Landmark Acquires
Historic Hi-Pointe

ST. LOUIS – Landmark Theatres announced on April 12 its acquisition of the Hi-Pointe Theatre, said to be St. Louis’ oldest continuously operating site.

The Hi-Pointe, built in 1922 and owned by George and Georgia James since 1979, has just emerged from a 2-year refurbishment that brought the venue Dolby digital sound, new carpeting and a new speaker system.

The acquisition of the 480-seat Hi-Pointe strengthens Landmark’s presence in St. Louis. The chain also currently operates the Plaza Frontenac Cinema 6-plex and the Tivoli Theatre 3-plex.

“It is now our privilege to continue [the Jameses’] tradition of showcasing the finest in American independent, foreign language and restored classic films in a beloved local movie palace,” said Landmark CEO Paul Richardson.
Landmark currently operates 179 screens at 55 sites in 13 U.S. states.

34 Chicago Screens
Marcus Slides
On ICE Venues

CHICAGO – Marcus Theatres announced June 3 that it had fashioned multi-year agreements to manage 34 screens at three Chicago multis owned by ICE Development. Marcus will provide booking, accounting, supervision and consulting services for the three sites.

The management deal strengthens Marcus’ presence in the Chicago market, with the circuit now operating 83 screens at five sites in the Chicago area.

ICE Theatres was established in 1994 to bring state-of-the-art cinemas to underserved, predominantly African-American communities.

“ICE Theatres will build upon and enhance the excellent reputation it has developed in its neighborhoods by utilizing Marcus Theatres’ 66 years of theatre operating experience and the expertise of our company’s accounting, buying and booking departments,” said Marcus Theatres president Bruce J. Olson.

The three ICE sites now managed by Marcus include the 62nd and Western Theatre at 2258 W. 62nd St., the Lawndale Theatre at 3330 W. Roosevelt Road and Chatham Theatre at 210 W. 87th St.

Marcus Theatres, a division of Milwaukee, Wis.-based Marcus Corporation, currently owns or operates 490 screens at 47 sites in Illinois, Wisconsin, Minnesota and Ohio.

 

 

 

 

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