|
Sterling Heights Multi Slated For Autumn
Opening
MJR Chain to Build
20 In Detroit Market
 STERLING
HEIGHTS, Mich. – MJR Theatres announced in December
plans to build its sixth site, a 20-plex in the Detroit
suburb of Sterling Heights, Mich.
Slated for a late April construction start,
the 81,000- square-foot multi is expected to open in
November as
part of the Market Place Shopping Center.
The facility will boast stadium-style
seating, digital sound and high-back rocker chairs in
all auditoria.
Its lobby will feature a glass-enclosed projection
system
to offer continuous previews of coming attractions.
Oak Park, Mich.-based MJR currently operates
82 screens at five Michigan sites. 
Allows $300 Fines For Exhibs
Philly Bill Would Ban
Kids From Night Movies
PHILADELPHIA – Cinema owners could be fined up
to $300 for allowing 5-year-olds into PG-rated movies
after 7 p.m., if a proposed bill is passed by Philadelphia’s
city council.
Introduced by councilman James Kenney and co-sponsored
by councilmen Rick Mariano and Frank DiCicco, the bill
would ban adults from bringing children under six to
a movie after 7 p.m., unless that movie is rated G.
Under the proposed law, it would be illegal for parents
to bring their offspring to evening screenings of such
PG-rated titles as “The Incredibles,” “Shrek
2” or “The SpongeBob SquarePants Movie.” Violations
of the law could result in fines for the adult (up
to $50) and the moviehouse (up to $300).
Cross-Promotional Partnership
LCE Teams With
History Channel
NEW YORK – Loews Cineplex Entertainment announced
on Nov. 23 a cross-promotional partnership with The
History Channel slated to run at least one year.
The channel’s programming will be promoted
on-screen and via in-cinema posters, standees and
lobby video
spots.
The partnership officially launched Nov. 24 when
THC cablecast a special episode of its “Modern Marvels” series
titled “Movie Tech.” Hosted by Loews CEO
Travis Reid, the episode featured an interview with John
Wolski, the circuit’s vice president of projection
and sound, who discussed the technological advancements
that have visited cinemas over Loews’ 100-year
history.
“Loews moviegoers have come to expect compelling
entertainment experiences,” stated John McCauley, Loews’ senior
vice president of marketing. “By partnering with
The History Channel and reaching out to their loyal viewers,
we are able to extend our brand and share our rich history
and passion for movies to a broader audience.”
Michael Mohamad, senior marketing vice president
for The History Channel, stated “nothing is more dramatic
than history and what better way to marry the two than
by partnering with Loews?”
|
|
Former NATO Chairman Honored in March
Marcus Named
2005 ShoWester
 NEW
YORK – Steve Marcus, CEO of Milwaukee-based Marcus
Corp., will receive the 2005 ShoWester of the Year Award
at ShoWest’s March 15 opening ceremony.
The son of Marcus Theatres founder Ben Marcus, he joined
his family’s business in 1962 and today oversees
one of North America’s 10 largest cinema chains,
with nearly 500 screens in Wisconsin, Illinois, Minnesota
and Ohio. He completed in December a 2-year term as NATO
chairman.
“We are pleased to be honoring Stephen Marcus
as the 2005 ShoWester of the Year,” stated Mitch
Neuhauser, co-managing director of ShoWest. “He
has followed his father’s footsteps to take Marcus
Theatres to a whole new level. He is one of the industry’s
true greats and has played a huge role in its recent
years.”
ShoWest will be held March 14-17 at the Bally’s
and Paris hotels in Las Vegas. 2005 marks the convention’s
31st anniversary.
Holiday
Drive Benefits St. Jude’s
Malco Wraps Seventh
‘Wrapped’ Fundraiser
 MEMPHIS, Tenn. – Malco Theatres kicked off its annual “Wrapped with
Love” holiday fundraiser Nov. 25, proceeds from which will benefit the
St. Jude’s Children’s Research Hospital.
The program entered its seventh season this year and
generates money through the sales of bows that are hand-made
out of 24 frames of actual film prints.
All materials and volunteer production hours were donated, and patients of
St. Jude and their families participated in the creation
of the bows. Malco employees
sold the bows through Christmas Eve at all 35 Malco sites.
“Malco has been an avid supporter of St. Jude
for many years,” stated
circuit VP Bobby Levy. “We are happy to do what we can for the families
of St. Jude.”
The circuit raised more than $100,000 over the past
six years, and raised over $14,000 during the first week
of 2004’s event.
Memphis, Tenn.-based Malco currently operates 281 screens
in Tennessee, Arkansas, Missouri, Kentucky and Mississippi. |
