Volume II No. 11

A publication of the National Association of Theatre Owners

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‘Data Model’ Carries Advantages
Demystifying Digital Cinema
Part 2: Less Can Be More

by Michael Karagosian
NATO Digital Cinema Consultant

Last month we discussed how, in the realm of digital cinema, “system architecture” is a good place for a manufacturer to start its “value engineering.” Because the world contains so few moviehouses, digital cinema products will not be manufactured in the enormous quantities we associate with consumer goods like TVs and CD players. This lack of a sizeable market dictates that expensive research and development for digital cinema needs to be avoided wherever possible, as it would significantly add to the cost of the final product.

In the same article, we presented the concept of the “broadcast model” (which puts the movie “player” with the server) and the “data model” (which puts the “player” with the projector). What we didn’t get into last month was how moving the “player” from server to projector could simplify the “link,” or “network,” connecting server and projector. The simplification comes about because the required capacity of the link and the need for stringent timing characteristics across it are reduced by moving the “player.” This simple move allows the link between server and projector to be implemented with off-the-shelf computer technology.

Reducing the cost of the link is not the only benefit of the “data model.” This model also eliminates the need for a technology called “link encryption.” To best understand link encryption, we need to understand the security side of digital cinema systems.

Digital Cinema Event
REG Screens Live Football

DENVER – Some 90 people in Longmont, Colo., paid between $6 and $10 to watch a historic live Sept. 7 college football match.

Backers say it was historic because it marked the first time a digital cinema system had projected in high definition a live, American football game for a paying multiplex audience. The UA Twin Peaks 10-plex in Longmont was one of four Regal Entertainment Group (REG) venues in the Denver and Los Angeles metropolitan areas to exhibit the match, which pitted Colorado State University against UCLA.

The UA Pavilions 15-plex and the UA Greenwood Plaza 12-plex, both Denver venues, and the Edwards Irvine Spectrum 21 in Irvine, Calif., were the three other REG cinemas exhibiting the game.

REG subsidiary Regal CineMedia (RCM), which oversaw the theatrecast, conducted a similar alternative content experiment in June when it screened a live concert by the hard rock band Korn.

“Clearly, the whole mission statement of RCM is creating different uses for our theaters,” said RCM CEO Kurt Hall, who also serves as its parent company’s co-CEO. “Now that we have the digital capabilities, this is the obvious place to start as certain sports programming is very compelling on the big screen.”

DirecTV Veteran
NewCo Names Ordway CTO

HOLLYWOOD – Hughes Electronics vet Walt Ordway was formally named chief technical officer of NewCo Digital Cinema (NDC) on Aug. 9.
“The venture makes great progress with the selection of Walt Ordway as CTO,” noted NDC CEO Chuck Goldwater. “Walt has a rich working knowledge of digital cinema, and was in charge of the early Hughes Electronics Digital Cinema project. Walt has the respect and admiration of all the studio members as well as the engineering community involved with digital cinema.”
“NDC holds the unique position of being able to see a complete digital cinema system architecture specified to the satisfaction of the studios, the exhibitors and the manufacturing companies,” said Ordway. “I am honored to be able to assist Chuck and the studios in the development of digital cinema standards.”
Ordway most recently served as vice president in the engineering organization of Hughes’ DirecTV. He was also director of the engineering development lab of DirecTV International. A member of SMPTE, he chaired the Digital Cinema DC 28.4 Study Group, and is a member of LFCA (Large Format Cinema Association). He holds a master’s of science degree in electrical engineering from Penn State University.
NDC was created last March by seven motion picture companies – Disney, Fox, MGM, Paramount, Sony, Universal and Warner Bros. – to “establish and document an open architecture for digital cinema components that ensures a uniform and high level of technical performance, reliability and quality control.”

When a digital movie is shipped from studio to exhibitor, it will not be in a form that can be played in your computer or in your home theatre system. The most fundamental reason for this is that the digital movie will be “encrypted” before it’s shipped. Encryption is the digital process of making perfectly playable movies into digital data that is complete nonsense. To make it useable again, one applies a “decryption key” to the encrypted digital data, allowing the player to convert it back to the original movie. Yes, theft can be attempted on such systems by “hacking” the encryption to discover the key. But if the movie is encrypted well, it would take today’s computers many decades (and with some methods possibly several millennia) to bust into an encrypted file and recover the original movie data.

Because of the movie encryption process, we can assume that the digital movie is secure while stored as encrypted data in the digital cinema system. Even if someone were to walk away with the movie data, the encyption would render it useless to its possessor. When it comes time to play the movie to an audience, the system applies the decryption key to convert the nonsensical data back into the movie.

A decrypted movie is still not ready to play, however. Once decrypted, the digital movie data must be decompressed by a decoder. The output of the decoder is a synchronous stream of digital movie data, ready for viewing. By synchronous, we mean that the data follows a particular cadence, or timing.

Here’s where the “data model” differs significantly from the “broadcast model.” In the “data model,” the decryption and decoding processes described are situated in a “player” within the projector. In the “broadcast mode”l, they are situated in a “player” within the server.

From a security perspective, the “data model” ships movie data with the original encryption (and original compression) from the server to the projector. Because the original encryption is still intact, the data is secure as it travels across the fiber or wire. Since this data is also still compressed, it requires less bandwidth, typically by a factor of 20. This makes it easier for the “data model" to utilize off-the-shelf network technology to ship data from server to projector.

The “broadcast model,” however, has already decrypted and decoded the data from the server before it leaves the server for the projector. If nothing more is done, the movie data will leave the server at full bandwidth and with no encryption. Thus, the movie data will be unsecured, and vulnerable to theft. At the same time, the broadcast server link requires a bandwidth that is typically 20 times greater than that of the "data model."

To make this data secure as it leaves the broadcast-style server, a process called “link encryption” is applied. In this process, the movie data is re-encrypted before it leaves the server, and then decrypted again at the projector. Thus, the “link” between server and projector is protected by specially encrypting the data that travels across it. Figures 1 and 2 depict the differences described between the “data model” and the “broadcast model.”

While “link encryption” helps secure the “broadcast model,” it also introduces a few problems. One of those problems is that it adds cost to the system. Additional modules to support link encryption and link decryption must be added. Also, a more expensive link between server and projector may be required due to the higher bandwidth that must be supported. There is also a danger in the “broadcast model” in that the movie data is exposed, or “in the clear,” after the original encryption is removed. This exposure creates a vulnerability that a hacker could exploit. For instance, a broadcast-style server that decrypts data in computer memory could be hacked by using a “memory resident program” – which could enter the system as a virus – to make an “in the clear” copy of the movie data between encryptions.

Are there other cost benefits to the “data model”? By moving the “player,” along with the accompanying decryption and decompression modules, to the projector, a relatively cheap server can be constructed for the theatre.

Are there any cost penalties associated with the “data model”? When comparing the projector used in the two server models, the “data model” projector has only one more module – the decompression module – than the “broadcast model” projector. But since a decompression module must exist somewhere within the digital cinema system, there is no cost penalty to the system.

In summary, the “data model” eliminates link encryption, and allows the use of off-the-shelf network technology for shipping movie data from server to projector. It not only reduces the system cost somewhat in this way, but it also is inherently more secure than the “broadcast model.” Thus the title of this article: less can be more.

In our next installment of this series, we’ll discuss how the system can be designed so that it is forward-compatible with future projection technologies. We’ll see once again why it is important to stick to the “data model.

 

 

 

 

 

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