NATO president and CEO John Fithian lays out the case:

Despite NATO's repeated suggestions that our distribution partners discuss their potential VOD models with individual exhibitors prior to executing them, several leading studio executives appear determined to roll out early release VOD without proper consultation with exhibitors, without the input of the creative community and without market testing their proposed models to determine whether or not they work. In response to this ill-conceived attempted stampede, NATO and our members have (1) emphasized various possible responses of exhibitors; (2) reached out to the creative community to discuss shared objectives; (3) traveled to Wall Street to challenge the viability of these unworkable models; and (4) begun to educate leading reporters on the dangers of the proposals.

Read the whole thing.

Yours truly in Boxoffice on "the death of 3D":

 It was just under five years ago that Disney released Chicken Little on an unprecedented 84 digital 3D screens, and look where we are now.

The sky is falling.

You could be forgiven for believing that if you've been reading recent articles in the trades or following the blog posts of Wall Street entertainment industry analyst Richard Greenfield. It seems that in the half-year following the spectacular 3D performance of Avatar ($749 million, an estimated 80 percent of it in 3D), we, as an industry, have blown it.

Read on.