A year ago, Daniel Engber in Slate asked “Is 3D Dead in the Water”. This week he returns to the subject and concludes 3D is dead. To reach this conclusion, he uses the same tool to analyze the success or failure of 3D – the average gross per screen in 3D compared to the average… Read more »
Posts Tagged: 3D
Scott Mendelson provides a much-needed corrective to the “3D is dying” brouhaha: The sky is not falling in the realm of 3D films. There has been much hand-wringing over the last couple weeks as moviegoers have embraced their right to choose to see the latest summer tent-poles in 2D over the higher-priced 3D venues. For… Read more »
Yours truly in Boxoffice on “the death of 3D“: It was just under five years ago that Disney released Chicken Little on an unprecedented 84 digital 3D screens, and look where we are now. The sky is falling. You could be forgiven for believing that if you’ve been reading recent articles in the trades or… Read more »
According to the Los Angeles Times. Which means “3D fatigue” is over and Step Up was better than Avatar. Or something.
The interview covers the waterfront from Avatar to windows.