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	<title>The Reel Blog</title>
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	<link>http://www.natoonline.org/blog</link>
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		<title>Slate conducts a 3D autopsy</title>
		<link>http://www.natoonline.org/blog/2011/09/16/slate-conducts-a-3d-autopsy/</link>
		<comments>http://www.natoonline.org/blog/2011/09/16/slate-conducts-a-3d-autopsy/#comments</comments>
		<pubDate>Fri, 16 Sep 2011 21:31:20 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[3D is dead]]></category>
		<category><![CDATA[Box Office]]></category>
		<category><![CDATA[Daniel Engber]]></category>
		<category><![CDATA[multiplex]]></category>
		<category><![CDATA[Richard Greenfield]]></category>
		<category><![CDATA[Slate]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=249</guid>
		<description><![CDATA[A year ago, Daniel Engber in Slate asked "Is 3D Dead in the Water". This week he returns to the subject and concludes 3D is dead.&#160;

To reach this conclusion, he uses the same tool to analyze the success or failure of 3D - the average gross per screen in 3D compared to the average gross [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Is the DirecTV Premium VOD plan a flop?</title>
		<link>http://www.natoonline.org/blog/2011/07/12/is-the-directv-premium-vod-plan-a-flop/</link>
		<comments>http://www.natoonline.org/blog/2011/07/12/is-the-directv-premium-vod-plan-a-flop/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 16:41:26 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[DirecTV]]></category>
		<category><![CDATA[L.A. Times]]></category>
		<category><![CDATA[Patrick Goldstein]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=245</guid>
		<description><![CDATA[Patrick Goldstein says it is in the L.A. Times.

The only question for him seems to be how big of a flop. The headline for his post gives you some idea: "Is DirecTV's $30 movie rental test a flop of 'Ishtar'-like proportions?"&#160; Yikes.

Why he thinks it flopped mirrors NATO's thinking on the issue precisely:


   [...]]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2011/07/12/is-the-directv-premium-vod-plan-a-flop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Great 3D Panic of 2011</title>
		<link>http://www.natoonline.org/blog/2011/06/03/the-great-3d-panic-of-2011/</link>
		<comments>http://www.natoonline.org/blog/2011/06/03/the-great-3d-panic-of-2011/#comments</comments>
		<pubDate>Fri, 03 Jun 2011 18:41:51 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[3D]]></category>
		<category><![CDATA[consumer choice]]></category>
		<category><![CDATA[Huffington Post]]></category>
		<category><![CDATA[Scott Medelson]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=243</guid>
		<description><![CDATA[ Scott Mendelson provides a much-needed corrective to the "3D is dying" brouhaha:


  The sky is not falling in the realm of 3D films.&#160; There has been much hand-wringing over the last couple weeks as moviegoers have embraced their right to choose to see the latest summer tent-poles in 2D over the higher-priced 3D [...]]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2011/06/03/the-great-3d-panic-of-2011/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>23 directors and producers sign letter opposing shrinking release windows</title>
		<link>http://www.natoonline.org/blog/2011/04/21/23-directors-and-producers-sign-letter-opposing-shrinking-release-windows/</link>
		<comments>http://www.natoonline.org/blog/2011/04/21/23-directors-and-producers-sign-letter-opposing-shrinking-release-windows/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 18:41:24 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[Bill Mechanic]]></category>
		<category><![CDATA[David Poland]]></category>
		<category><![CDATA[DirecTV]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=235</guid>
		<description><![CDATA[Twenty-three prominent directors and producers signed an open letter calling on the four studios involved in the early "premium video on demand" offering from DirecTV. The Hollywood Reporter covers it.
  

One of the letter's signers, former Fox studio chief Bill Mechanic, speaks at length with David Poland of Movie City News about the value [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>James Cameron opposes early premium VOD</title>
		<link>http://www.natoonline.org/blog/2011/04/08/james-cameron-opposes-early-premium-vod/</link>
		<comments>http://www.natoonline.org/blog/2011/04/08/james-cameron-opposes-early-premium-vod/#comments</comments>
		<pubDate>Fri, 08 Apr 2011 20:03:59 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[David Poland]]></category>
		<category><![CDATA[James Cameron]]></category>
		<category><![CDATA[Ken Ziffren]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=231</guid>
		<description><![CDATA[Director James Cameron tells the N.Y. Times why he opposes early premium video on demand:


  “I do feel it’s not wise to erode your core business,” said Mr. Cameron. The problem, he said, is not that on-demand offerings will overlap with the theatrical run, since most films are out of most theaters within a [...]]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2011/04/08/james-cameron-opposes-early-premium-vod/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Establishing a price point without customers</title>
		<link>http://www.natoonline.org/blog/2011/04/05/establishing-a-price-point-without-customers/</link>
		<comments>http://www.natoonline.org/blog/2011/04/05/establishing-a-price-point-without-customers/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 06:43:04 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>
		<category><![CDATA[The Wrap]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=228</guid>
		<description><![CDATA[The Wrap details some of the options theater owners have in response to shortening the theatrical release window for "premium" video on demand. 
 
What stands out for me, amidst the arguments pro and con and the throat-clearing before the main event, is the remarkable logic behind this: 
 
 
   Curiously, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>&#8220;Anonymous&#8221; wonders if studios are trying to kill the movie theater business</title>
		<link>http://www.natoonline.org/blog/2011/04/03/anonymous-wonders-if-studios-are-trying-to-kill-the-movie-theater-business/</link>
		<comments>http://www.natoonline.org/blog/2011/04/03/anonymous-wonders-if-studios-are-trying-to-kill-the-movie-theater-business/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 19:11:02 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[Anonymous]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>
		<category><![CDATA[The Wrap]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=221</guid>
		<description><![CDATA[Anonymous writes in The Wrap: 
 
 
  In a stunning suspension of disbelief, many studio executives argue that an enhanced early at-home alternative will encourage MORE people to go to the movie theater -- do people this naive really exist? It sounds exactly like the last ten years of internet gurus and solons [...]]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2011/04/03/anonymous-wonders-if-studios-are-trying-to-kill-the-movie-theater-business/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Bill Mechanic calls early VOD short-sghted and destructive</title>
		<link>http://www.natoonline.org/blog/2011/04/03/bill-mechanic-calls-early-vod-short-sghted-and-destructive/</link>
		<comments>http://www.natoonline.org/blog/2011/04/03/bill-mechanic-calls-early-vod-short-sghted-and-destructive/#comments</comments>
		<pubDate>Sun, 03 Apr 2011 18:47:11 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[Bill Mechanic]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[Regal]]></category>
		<category><![CDATA[release windows]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=215</guid>
		<description><![CDATA[The veteran distribution exec tells it like it is. 
 
&#160; 
 
 
]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2011/04/03/bill-mechanic-calls-early-vod-short-sghted-and-destructive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Fithian writes about premium VOD in Boxoffice Magazine</title>
		<link>http://www.natoonline.org/blog/2011/01/10/john-fithian-writes-about-premium-vod-in-boxoffice-magazine/</link>
		<comments>http://www.natoonline.org/blog/2011/01/10/john-fithian-writes-about-premium-vod-in-boxoffice-magazine/#comments</comments>
		<pubDate>Mon, 10 Jan 2011 23:20:28 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[Boxoffice Magazine]]></category>
		<category><![CDATA[John Fithian]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>
		<category><![CDATA[VOD]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=207</guid>
		<description><![CDATA[NATO president and CEO John Fithian lays out the case:


  Despite NATO's repeated suggestions that our distribution partners discuss their potential VOD models with individual exhibitors prior to executing them, several leading studio executives appear determined to roll out early release VOD without proper consultation with exhibitors, without the input of the creative community [...]]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2011/01/10/john-fithian-writes-about-premium-vod-in-boxoffice-magazine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CNBC on movie theaters fighting to protect the theatrical release window</title>
		<link>http://www.natoonline.org/blog/2010/12/23/cnbc-on-movie-theaters-fighting-to-protect-the-theatrical-release-window/</link>
		<comments>http://www.natoonline.org/blog/2010/12/23/cnbc-on-movie-theaters-fighting-to-protect-the-theatrical-release-window/#comments</comments>
		<pubDate>Fri, 24 Dec 2010 00:09:30 +0000</pubDate>
		<dc:creator>Patrick Corcoran</dc:creator>
				<category><![CDATA[The Reel Blog]]></category>
		<category><![CDATA[CNBC]]></category>
		<category><![CDATA[NATO]]></category>
		<category><![CDATA[Premium VOD]]></category>
		<category><![CDATA[release windows]]></category>

		<guid isPermaLink="false">http://www.natoonline.org/blog/?p=204</guid>
		<description><![CDATA[Julia Boorstin reports. She gets the window wrong, the average is currently 131 days not 45, but the story is otherwise well done. 
 

   
     
     
     
     
     
   [...]]]></description>
		<wfw:commentRss>http://www.natoonline.org/blog/2010/12/23/cnbc-on-movie-theaters-fighting-to-protect-the-theatrical-release-window/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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