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You may pay $10 a ticket at your local theater, but the current average ticket price is $7.45. Let's put that in perspective. The average ticket price in 1969 was $1.42. Adjusted for inflation, that ticket would cost $8.36 in 2009 dollars. As far as a value proposition is concerned, consumers seem to be voting with their dollars. Box office through this past weekend is up 7.3% and ticket sales are up 3.4%. Home entertainment spending for the first three quarters is down 13.9%. Whether the home or theatrical experience is a better value proposition, your opinion (not a fact) is that the home experience rules. I, and many others, would beg to differ. That's what makes the world go 'round.

As for what Regal ad other theater companies will do should windows continue to shorten - that is for them to decide. It is clear, though, that a shorter window is bad for the movie industry. Short windows are often associated in the consumer's mind with poorer quality films. Too short an average window, and the choice becomes a simple dollar and cents calculation, eroding the theatrical audience and studio revenues. The home market is already in a race to $0 - the Redbox model is incompatible with the expense of making, marketing and releasing the average studio film.

If you care about movies - and moviegoing - the theatrical release window is important.

The following quote from Mr. Dunn is quite laughable, when you think about it: "If the existing windows policies were significantly adjusted, we would aggressively respond -- as we would toward any policy that would negatively impact the industry." What is Regal going to do? Not carry Transformers 3, GI Joe 2, Star Trek 2 or other Paramount films? That strategy will only hurt Regal. Audiences who want to see those films but can't at Regal theaters will go somewhere else.

If exhibitors want to preserve the movie going experience, they should look at ways of improving the experience. $10 for a ticket, plus concessions? People talking on the phone, kicking your seat or otherwise being rude? Also, understand the fact better home theater systems coupled with lower rental/sell through prices are a much better value proposition for the audience.

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