Posts By: John Fithian

Virtual Reality Point Counterpoint

Virtual reality (“VR”) is the new, hot thing in entertainment. Both major content and technology companies have developed VR applications and are devoting significant R and D to the space. Consumers are buying VR headsets for Christmas presents. And movie theaters are evolving to include the VR experience. But in the end, will the advent… Read more »

Combination of the Annual Meetings and Fall Summit was a Success

For many years, NATO’s Annual Meetings have brought together exhibition’s most committed leaders to discuss timely issues and to guide the future of the industry.  Given the abundance of current challenges and opportunities, this year’s meeting was no different.  What was different was that NATO combined the Annual Meetings with the NATO Fall Summit this… Read more »

CinemaCon 2016 – Five Key Take Aways

This article originally appeared in Boxoffice magazine.  The global motion picture industry came together in Las Vegas on 11-14 April for CinemaCon 2016. With admitted bias up front, we believe this was the most successful motion picture industry convention ever. CinemaCon 2016 featured record registration numbers, a sold-out trade floor, more studio presentations than ever… Read more »