Big media outlets are waking up to the phenomenal box office and admissions numbers being generated so far this year.
On Sunday, the New York Times weighed in with the news that movie theaters are a bargain:
Helping feed the surge is the mix of movies, which have been more audience-friendly in recent months as the studios have tried to adjust after the lackluster sales of more somber and serious films.
As she stood in line at the 18-screen Bridge theater complex here on Thursday to buy weekend tickets for "Jonas Brothers: The 3D Concert Experience," Angel Hernandez was not thinking much about escaping reality. Instead, Ms. Hernandez, a Los Angeles parking lot attendant and mother of four young girls, was focused on one very specific reality: her wallet.
Even with the movie carrying a premium price of $15 because of its 3-D effects - children's tickets typically run $9 at the Bridge - Ms. Hernandez saw the experience as a bargain.
"Spending hundreds of dollars to take them to Disneyland is ridiculous right now," she said. "For $60 and some candy money I can still be a good mom and give them a little fun."
On Monday, it was NBC Nightly News, with Brian Williams waxing lyrical about the reasonably-priced comforts of settling in to a darkened movie theater, favorite snacks in hand.
There's a lot of emphasis on comedies and "feel good" films doing especially well. Is this your experience as well? What kinds of movies take you away during troubled times?