Archive for May, 2008
NATO president John Fithian addressed NATO of Wisconsin and Upper Michigan's Geneva Convention Wednesday, touching on the state of the industry, summer movies, the digital transition, 3D and what trimester Jeffrey Katzenberg is in, and more, courtesy of Boxoffice.com, below.
Nobody wants an economic downturn, but since it seems we're in one, everybody seems to be wondering how the movies will do.
It comes as no surprise to theater owners that hard times send people to movie theaters. Movie-going remains the least expensive form of out-of-home entertainment, as these charts show:
Source: 1Team Marketing Report Source: 3Theatre Communications Group
Source: 4NATO Source: 2Pollstar
But wait, there's more, considering your ticket dollar in terms of time spent:
Source: 2United States Bowling Congress / Mischel & Co. (ave. price/open game)
The L.A. Times weighs in with the tantalizing suggestion, " If you're struggling to pay the bills, why not let Angelina Jolie take your worries away?"
Marketplace follows with an on-air interview on the subject with yours truly.
And the Times of London speculates on the forthcoming summer season with an economy in the doldrums:
“In the past four decades there have been seven recession years in this country, and box office climbed strongly in five of those years,” said John Fithian, the president of the National Association of Theatre Owners.
Let us know: where will you be spending your money this summer?Tags: Marketing
May 01 2008
NATO president John Fithian responded to remarks made by Jeffrey Katzenberg about the slow pace of 3D cinema installations. In a Variety interview, Fithian previewed a speech he is scheduled to make at ShowCanada today.
Fithian countered that some of the studios can't agree on what they'll pay the top three circuits in virtual print fees and that circuits need to have those fees in place before they can make the costly investment.
Further, Fithian noted that Katzenberg's colleague, Steven Spielberg has been, at best, lukewarm about the conversion to digital cinema.
There was an outcry among theater owners earlier this year when Par suggested it wouldn't supply digital prints of Spielberg's "Indiana Jones and the Kingdom of the Crystal Skull," because Spielberg wanted the movie played only as film on 35mm screens. Filmmakers including Spielberg sometimes balk at having their movies shown in digital when they were shot on film.
Spielberg a print tease? Get your popcorn, the show isn't over. It's only intermission.Tags: NATO