Click the image to watch CNN's Brooke Anderson report on why movie theaters do well in recessions. Interviews with NATO President and CEO John Fithian and Media by Numbers' Paul Degarabedian are included.Tags: Marketing, NATO
Archive for March, 2008
Mar 31 2008
Nobody wants a bad economy, but movie theaters are well positioned to do well in tough economic times. In five of the seven recession years over the last four decades, box office revenues have gone up - as much as $670 million in one case. And it's not hard to see why:
Mar 31 2008
Village Roadshow sparked quite a bit of interest with its announcement of $35 a ticket luxury cinemas featuring restaurant and bar service. USA Today weighed in almost simultaneously with a story on alcohol service in movie theaters. The story leans heavily on the possibility of underage moviegoers being served alcohol. As part of the permitting process, movie theaters go to great lengths to demonstrate how they will segregate the alcohol service from the more accessible areas of the theater - information USA Today had, but omitted from the story.
A great article in NATO's former magazine, In Focus, covers the problems and prospects for alcohol service in the cinema.
Meanwhile, Fox Business Channel interviews yours truly about luxury cinema:
And Fox News talks with us about alcohol service:Read the rest of this entry »Tags: Concessions, Marketing, NATO
NATO President John Fithian presents the first ShoWest/NATO Freedom of Expression Award to Ang Lee and James Schamus for their courage and integrity in releasing Lust, Caution with an NC-17 rating.
Mar 04 2008
NATO has updated its Digital Cinema System Requirements. This is the first such update in 2 years.
Under the leadership of NATO's digital cinema consultant Michael Karagosian and dedicated member volunteers, the new requirements updates some issues and breaks new ground in others, including
- Operational requirements
- Maintenance operations
- Workflow requirements
- System requirements for support of the blind, deaf, and hard-of-hearing.
1) Exhibitor-driven universal theatre identification scheme introduced.
2) Establishes the requirement for a commodity digital cinema server.
3) New requirement for closed caption support.
4) Workflow automation requirements introduced.
5) TMS (Theater Management System) described in terms of 3 service functions, with detailed roles for each service.
6) New requirements for exhibitor network security.
If you have d-cinema systems installed in your theater, or are planning to install them, I encourage you to read it.