Lionsgate made the announcement just 42 days after the film's theatrical release. It's final gross was $1,018,965. Do you think the fact the film failed miserably in the theatrical market has anything to do with the hair-trigger announcemnet?
Let's look back a bit shall we?
The DVD release date for Captivity, another Lionsgate release, was announced after just 32 days. Its gross? $2,626,800.
The DVD release window for both films? 109 days (3 months 19 days).
Nope, not sensing a trend here at all.Tags: Windows