Search Results for: trailer guidelines

The Executive Board of Directors of the National Association of Theatre Owners (NATO) has adopted a guide to standardize in-theater marketing materials with the goal of driving movie ticket sales and creating a better moviegoing experience. The guidelines include direction on lead time and opening dates for in-theater marketing materials in addition to standardizing trailer… Read more »

In-theater marketing refers to any film or content -related promotional materials inside of a cinema complex, including one sheets, trailers, and standees. NATO works with its members and industry partners to create in-theater marketing guidelines and industry best practices for exhibitors worldwide. Please note that each exhibitor  may have its own practices/rules regarding what promotional… Read more »